What Are Direct Competitors?
The so-called direct competitors refer to enterprises that produce and operate products or services of the same category and variety, compete with the enterprise for a common target market, and form a direct competition relationship with the enterprise.
Direct competitors
Right!
- Chinese name
- Direct competitors
- Definition
- Production and operation of the same product and service
- Purpose
- Our company competes for a common target market
- Types of
- enterprise
- The so-called direct competitors refer to enterprises that produce and operate products or services of the same category and variety, compete with the enterprise for a common target market, and form a direct competition relationship with the enterprise.
- Direct competitors mainly come from peer companies, showing a full range of positive competition. The strength of the opponent not only directly affects the market demand, but also directly affects the company's market share [1].
- Generally, different types of market competition are divided according to product form, industry, brand, and consumer desire, and then the company determines its direct competitors in the same type of market competition.
- It is the use of industry segmentation to identify direct competitors. Industry segmentation refers to the division of different competitors, competitive products and competitive ranges according to the segmentation criteria. It can help companies directly and accurately determine their position in the industry and the interface of the business activities they engage in, thereby accurately positioning the relative positions of direct competitors and competitors.