What are marketing metrics?

Marketing metrics are statistical measurements by which companies assess the effectiveness of their individual marketing efforts. These metrics vary depending on the initiated size and type of marketing campaign and the targets of the company for a particular campaign. As far as financial information is concerned, marketing metrics focus on the return on campaign investment by comparing their costs with the amount of business that are returning. Other metrics focus on how well the campaign creates awareness of society and its brand, how many new customers have been attracted and how many old customers have been preserved. Since so much time and money are spent on these marketing campaigns, inefficiency in this effort may be paralyzed by the wealth of society. As a result, companies must generally create stands of marketing strategies. Marketing metrics are one way to accomplish this task.

Most marketing metrics are designed with regard tospecific goals for each particular campaign. Imagine, for example, that an automobile company longs for an increase in 25 percent on a certain model and introduces a new advertising campaign to achieve these results. At the end of the time period assigned to this campaign, the company can easily look at the sales data and see if the target goal has been achieved.

The financial approach to marketing metrics could focus on the return on investment of a specific campaign. The return on investment is calculated by taking over the total income of generated specific campaigns and then by deducting its total implementation costs. This amount is then divided by the cost of the campaign to obtain a percentage number. For example, a marketing initiative that generates an ACist $ 100 USD (USD) in income after $ 1,000 would be a return on investment of 0.10 or $ 10 percent.

there are other maRCETING metrics that can be designed to study the effectiveness of marketing strategies. These metrics can be specific to the type of established campaign. As an example, the e-mail may be to assess the customer's answers by how many answers are received. Such metrics often focus on the company's customer base, both in terms of new customers and in terms of detention of previous customers.