What are the ways I can collect competitive intelligence?
The task of collecting competing intelligence information or competing information is something that many businesses do on a continued basis. Knowing what the competition offers and how these offers can provide tools compared to similar products on the market to pull consumers' attention from competition and lure them to spend their money elsewhere. Of course, there are ethical and unethical ways to choose competitive intelligence. Here are some examples of ethical processes that businesses can use all sizes.
is one of the first places to look for CI or competing news, is initiated in marketing and sales campaigns. The careful analysis of the way the company continues to promote its products to the shopping public often brings traces of what products will not do as much as they do. This public information can also be used to customize the ThNA advertising campaign sending a fine message that yourE products do the same, but they either cost less, or have several other applications that don't mention your competitors in their ads.
Along with the analysis of advertising of your competitors, the collection of competitive intelligence also includes the task of analyzing products sold by your competitor. This requires nothing more than buying some products and learning everything you can. You can note which folders are listed in the product and also try them in any possible application. If you do so, it can help you find out that some components are more filler than active agents and that your product contains a folder that lacks their formulas that actually increases the performance of the product.
With the advent of the Internet, consumer opinions can now be easily and easily. Many diffuser types of product types are discussed on different consumers' boards. By using keywords to find these boardsIt is possible to collect ideas and ideas from consumers about what the products of competition are doing and do not do how well they work and what they would like to see when expanding use for products. This type of competitive intelligence can help you identify repetitive trends in consumer wishes that could be integrated into your product line and advertised in a great advantage.
Structured market research is also an effective way of analyzing other businesses. Direct Mail campaigns focused on comparing several competing products can bring some great ideas to successfully compete with your opponents. As with the vacuum pumps, these direct mail questionnaires can also ask for ideas what consumers want to see in products of this type. This type of competitive intelligence can be very useful in shaping a future ad, how your products do things that other similar products do not have.
The idea of ethical gathering of competing news is to use eachA bit of information that is considered public and not proprietary. Advertising campaigns, information contained on product labels, and consumer opinions, and consumer ideas can be very useful in creating a sales strategy that points to the strengths of your products and gently identify weaknesses in the product range.