What Are the Basics of Not-For-Profit Marketing?

Book Catalog

Nonprofit Organization Marketing

discuss

Author

Wang Fanghua

ISBN

9787810449427

Pages

224

Fixed price

20.00

Publishing house

Dongbei University of Finance and Economics Press

date of publish

2002-1-1

Framing

Paperback (without disk)

Book Catalog

Chapter 1 Introduction Chapter 2 Social Targeting of Non-Profit Organizations Chapter 3 Analysis of Marketing Environment of Non-Profit Organizations Chapter 4 Product Decisions of Non-Profit Organizations Chapter 5 Decisions of Non-Profit Organization Marketing Communication Chapter 6 Decisions of Non-Profit Organization Public Promotion Chapter 7 Alliance of Non-profit Organizations and Profit Organizations Chapter 8 Self-Test Questions of Non-profit Organization Marketing Control Reference Answers Case Analysis Ideas Main References

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