What is an impulse?

Purchase of pulse, also called Impulse Purchase, is an act of buying an item without considering a need or logic. Purchase can be as small as a candy or as big as a car. Impulse purchase can only happen occasionally or be a usual practice.

The most common type of pulse purchase is usually perceived as a small at the cash register. The retailers usually store these streets with small cheap items that shoppers tend to add to their selected shopping while they are waiting for help. These items generally include small confectionery, such as candies and rubber, as well as various items such as playing cards, disposable razors, pens and wrapping tapes. The goods traders decide to place in these places are based on the estimated needs of the general population of shoppers and low costs. Shoppers often find a sign that advertising of extremely discounted items and start loading your shopping trolleys with a convenient way. The real need for products is usually not anticipated because ROThe appreciation is generally based only on cost savings.

Some consumers are enthusiastic about a symbol to identify with, such as logo, celebrity name or flag. A good example is the placement of the sports team logo on subjects that have nothing to do with sport or team. Many people are attracted to these items and buy goods that have no use to based only on the logo.

All these types of pulses purchase usually stand consumers, in the worst case, a little embarrassed or remorse as soon as they get home with their purchases and considering their compulsive behavior. However, one type of pulses purchase can be very expensive and can have long -term harmful effects. This is an impulse purchase that often occurs automotive shops. Although the script is quite common and is often displayed on television and film, consumers seem to fall on it every day. Potential Buyer AutoMobiles view the showroom offers, generally determined to make any purchase and just collect information. In a relatively short period of time, the convincing seller can successfully excite the potential buyer to make a purchase on the spot. Buyers often question the hasty decision over a short period of time.

ongoing studies on the purchase of pulses indicate different reasons for this phenomenon. Some experts point to human need for immediate satisfaction as the cause of behavior. Others tend to believe that the act is based on internal concern about commodity exhaustion, such as food or drink. Another theory suggests that buyers must make a purchase of an item that is not on their list to exercise the right to spontaneity.