What Are the Different Commercial Advertising Techniques?

Advertising marketing refers to the activities of enterprises to promote products through advertisements, promote direct purchase by consumers, expand product sales, and increase the visibility, reputation, and influence of enterprises. With the economic globalization and the rapid development of the market economy, advertising marketing activities play an increasingly important role in corporate marketing strategies and are an important part of the corporate marketing mix.

Advertising marketing strategies and techniques

"Advertising Marketing Strategies and Techniques" is the first and perhaps the only one I know from a consumer perspective

In advertising, similarities are quite common. The similar phenomenon seriously affects the effectiveness of advertising, and is no less effective than Dong Shi.

There are many similarities in advertising. This article only lists the following two.

The creative realm of advertising is very broad, and the skills of expression are also varied. Below, I will introduce some specific advertising techniques.

The author's basic intention is the same as that described above. In addition to "supporting" the business, I also hope that the advertisement can improve some quality, reduce some quantity, and occupy as little people's valuable

The dilemma of advertising marketing strategies and techniques

1. Brand advertising and performance

2. Enterprise's risk

3. The mentality of the advertising industry-as soon as possible to achieve the purpose of promotion

4.How to improve the effectiveness of advertising-the strategic challenge of the advertising industry

1) Increase advertising investment

2) Win with new ideas

3) Use the right strategy

The most important success factor for brand advertising that is good for promotion is undoubtedly the strategic quality of manufacturing brand advantages.

5. The advertising industry needs a new path

Image advertising method: In the saturated market, through product and function promotion

An emotional experience can often play a decisive role.

Advertising marketing strategies and skills practical experience

1. Color is better than black and white

2. Graphic is more effective than text

3. The product logo is best in the lower right corner of the ad

4. The shorter the title, the better

5. The more vivid the advertisement, the more memorable

Advertising marketing strategies and techniques

The prerequisite for the natural formation of a brand is the quality of the product;

First, price is not everything, and trust in product quality is the first factor;

The goal of branding techniques is to ensure the supremacy of the product in the eyes of consumers;

The brand logo is first and foremost an external expression of the brand's inherent characteristics.

Advertising marketing strategies and techniques

1.The birth of a goal

As a tool, it should be able to systematically formulate a strong brand strategy;

It should be as practical as possible, and elaborate rules and regulations can be listed in the realm of image, psychology and emotion;

2. Research

Four stages of development:

Phase 1: Research on the most important purchase motivations

Phase 2: Analysis of successful brands

The third stage: the development of the model

The fourth stage: discussion of unsuccessful advertising

3.Strategic mode

Five motivation circles for purchase decisions and 21 advertising strategy models.

value

Demand advertising strategy, strategy using indicators, strategy using emotions, strategy using guidance,

emotion

Emotional migration, longing for advertising strategy, lifestyle advertising strategy, novel advertising strategy,

Identity

Creed advertising strategy, personality advertising strategy, star advertising strategy

habit

Classified Advertising Strategy, Classified Advertising Strategy, Alternative Advertising Strategy, New Target Advertising Strategy, Contextualized Advertising

specification

Standard strategy, conscience strategy, punishment strategy, discord strategy, break through conventional strategy

4. How does it work?

three phases

Phase I: Problem Analysis

The second stage: strategic creativity

Product level

Consumer level

Scenario level

The third stage: tapping potential

Advertising Marketing Strategy and Skills Mobility Circle: Values

The opening of a market for a product is less and less dependent on its factual quality, but more often it depends on the "potential" quality perceived by the consumer and the subjective evaluation of the consumer.

1.Advertising strategies that appeal to demand

Success factors:

Natural analogy, the danger of the enemy, the danger of late effects, the invincibility, the ability to solve, the credibility, and the support of product characteristics

2.Advertising strategies that rely on indicators

Success factors:

Persuasion of indicators, dramatization of indicators

Consumers have come to the conclusion that the product quality is excellent based on the indicators themselves, without the need for the brand to say it clearly. That is, consumers persuade themselves.

3.Advertising strategies that appeal to emotions

Success factors:

Clear commitment, problem solving procedures, problem solving procedures, credibility, uniqueness

A brand must transform its promised emotions into its own image world and brand world, and try to draw a line with stubborn clichés as much as possible.

4.Advertising advertising strategy

If a brand owns a problem, consumers automatically believe that it has the ability to solve the problem, and we indirectly create a potential exclusive status through the problem bridge.