What is Scatter Advertising?

Advertising production refers to the production of advertising works that can be published, set up, posted, and distributed according to the requirements of advertising design.

advertisement making

(Business activities)

It refers to the production of advertising works that can be published, set up, posted and distributed according to the requirements of advertising design. To put it simply, an advertising designer uses various computer software to produce the required advertisements. The scope is relatively wide. Generally speaking, it is to re-process the designed things into practical advertising materials. For example, the designer has designed a solution for an advertising light box in the computer. The design must be spray-painted. Or spray it out and add a light box frame to make a finished light box, or make some bronze foam words. Advertising production includes a lot of content, which can basically be said to be the second process of a design company.

• Compared with other publicity methods, advertising films have stronger impact and wider coverage. They can more vividly display corporate products, and with their unique combination of audition and publicity, they are more likely to attract contemporary consumers. Attention, let people accept it in an entertainment environment. Advertising films have occupied the entire market, regardless of the streets, television networks, or buses, you can see the advertising films. So what are the precautions for making an advertising film? The following is a detailed summary for everyone by interactive film and television planning.

• The purpose must be clear. Whether it is promotion, participation in exhibitions, or product release, the requirements for advertising films are different. In short, you must make an analysis of your own situation before shooting advertising films, and clarify the purpose and purpose of shooting advertising films.

• Then you have to choose the venue you want to use when shooting. All the scenes are used to set off the effect of the advertising film. Different scenes can both reflect the strength of the product or the enterprise, and can also express the humanistic information of the enterprise.

• Secondly the commentary works well. In addition to the concise and clear, the commentary should be consistent with the creative nature of the advertising film. In-depth explanation of the picture, everything is creative, and you can't add irrelevant words at will. z

• There is also the need to pay attention to details. Details determine success or failure. Only details can bring the pictures and characters to life as vivid as the finishing touch, leaving a deep impression on the audience.

• In the end, the creative idea was novel, and the old-fashioned format was abandoned, and carefully planned. Only novel and allegorical advertisements can arouse the attention and thinking of the audience, and the unchanging creativity can only cause the viewer's visual fatigue. To attract audiences, something innovative must be present.

• Advertising film production may not be easy for some companies that have just started to contact. It is very complicated to say, but it is very simple and easy. As long as you master three key points: first, clear advertising goals; The third is to express appeals around the center of advertising.