What is the advertising goal?

ADDITIONAL OBJECTION is the aim of an advertising campaign that was selected at the beginning of the campaign to focus on a specific final product. Companies use goals to set goals for their advertising and can by assessing to determine whether the goals are met. This can enable companies to modify their advertising, consider new advertising ideas and set new targets for long -term sales, growth and development.

There are a number of different areas that the company can decide to focus on the advertising goal. The only majority of consumers are thinking about when they hear an "ad" is a convincing goal where the mission is to get consumers to buy a product. This could include incentives to switch brands, appeal to a specific demography and many other tactics. After meeting with convincing advertising, consumers should want to buy products and may also want to encourage friends and family to do the same.

awareness can be another advertising goal. In the case of the consumers to inform about the brand but not a specialto sell products. The company could use ads to project image, enter consumer consciousness and building an association with a specific brand or family of products. Although such ads do not explicitly tell people to buy a product, they can be dismissed in a grocery store or during a new purchase, and the customer can turn to what is known and attract to this brand.

Other advertising goals include reinforcements and reminders. Companies in strengthening tell consumers that the product has been purchased correctly. For example, an automobile company may have a message to send messages focused on current owners to make them feel good in their purchase decision. In reminding a company that wants to repeat business, they remind consumers of their products and services. The classic exna end of the flight can be seen enough on commercial flights where the operator of the cabin usually says: “He hopesme that you are flying with us again ”.

Companies can use tools such as surveys, market observations and sales analysis to see if they meet the goal of advertising. If not, they analyze their ads to determine why and create a plan of redirection to achieve target goals. For example, an automobile company may find that convincing ads focused on a given demographic group do not work because they do not reflect the attitudes and beliefs of this demographic.