What are the different marketing mix variables?

The marketing mix is ​​one way to consider elements of the company's marketing activities. The variable marketing mix consists of what is called "four PS" - product, price, promotion and placement. Each of them can be changed to meet the needs of a group of intended product consumers, also known as the target market. In some marketing systems Four PS trader corresponds to what is referred to as "four CS" customers that describe the buyer's goals in detail. The product corresponds to the customer's solution. The price is tied to the customer's expense. Place with the comfort of the customer and promotion with communication.

Marketing mixing variables for products can be designed to provide customer problems or satisfy consumers' desires. Product components include quality, design, functions, packaging and size. The product brand, related services, and any warranty are factors affecting the product and consumers.

The price is closely linked to the needs of the targetproduct market. For example, if the product is made for top consumers, the item may have a higher price. Economic products are produced for lower -income consumers. The price of the product can be considered as consumers' costs, and consumers often seek the lowest cost of the highest value. Other potential price elements include discounts, loan lines and payments plans.

Promotion includes variable marketing mix associated with advertising and communicating the value of the product market. This includes ads on television, radio, magazines and online. Product value communication also includes sales promotion, public relations and direct marketing. Members of sales forces such as customers representatives and business co -workers are responsible for personally communicating the value of the product to potential customers.

"Place" is a place where the customer can buy a product and how the product gets from the manufacturer to the customer. In the conventional system, the goods are supplied to retail stores, where consumers eventually buy them. The increasingly popular Internet interpretations allow the customer to be purchased.

In a system known as integrated marketing, every element of the marketing mix is ​​designed to offer a unified message. The purpose is to attract the attention of the target market of the product and attract potential consumers. Sometimes the nature of the product attracts specific members of the target market and at other times consumer requirements dictate variable marketing mix.