What Are the Different Types of Advertising Management Systems?

DFP Small Business is a free solution that makes it easy to sell ads directly to advertisers on your website while working dynamically. DFP Small Business provides a complete suite of ad serving and revenue optimization tools, available Use direct-selling ads, AdSense, and other ad networks to maximize the sales revenue of your inventory. ^[1]

DFP

DFP Small Business is a free solution that makes it easy to sell ads directly to advertisers on your website while working dynamically. DFP Small Business provides a complete suite of ad serving and revenue optimization tools, available Use direct-selling ads, AdSense, and other ad networks to maximize the sales revenue of your inventory. ^[1]

Since Google acquired DoubleClick in March 2008, many improvements have been made to the ad management system, making it easier to manage advertising resources and ad operations. Now Google launches a new generation of publisher ad distribution platform-DFP, which takes full advantage of the strong combination of Google and DoubleClick, and the original publisher account will be upgraded to DFP Standard Edition.

Control when, where, and who display your ads, and you can set impression goals for direct sales. With flexible ad delivery control, you can deliver ads in a way that meets your and advertiser s expectations. You can set multiple levels of frequency caps to limit the same visitor to one minute, one hour, one day, one week, one The number of times an ad was viewed during a month or during its lifetime. DFP supports three advertising pricing models: cost-per-thousand impressions (CPM), cost-per-click (CPC), and cost-per-day (CPD). DFP has built-in targeting capabilities. Ads can be targeted based on a user's geographic location, bandwidth, browser, browser language, operating system, and domain. Supports ads using images, Flash, rich media content, and third-party tags. Finally, you can preview how your ads will actually appear before serving your ads.

DFP can carefully define your inventory to match the way you sell your site s inventory. And ad tag generation is simple and easy, you can easily copy and paste ad tags directly into HTML. Avoid re-tagging your website when inventory sales change.

DFP integrates Google AdSense, which can use Google AdSense (including Google Certified Ad Networks) to help fill unsold inventory, or participate in auctions of unsold inventory, supports site targeting, and allows Google AdWords advertisers The ad space on the bidding site is finally integrated with DoubleClick Ad Planner, which can promote the site through DoubleClick Ad Planner, making it easier for advertisers to find and utilize your advertising resources.

Inventory forecasting makes it easy to determine what inventory is available for sale. Avoid overbooking and underselling.

Fast, flexible and powerful reporting capabilities can optimize your campaign delivery and uncover new revenue opportunities.

The intuitive user interface makes DFP easier to learn and use, while minimizing the number of steps and clicks required to complete tasks. Instant help throughout the interface resolves all issues quickly. Support for international languages and currencies.

DFP is free and does not require ad serving, hosting, maintenance, or bandwidth costs.

DFP ad serving is driven by Google s fast and reliable architecture. You have unhindered access to Google s full suite of ad serving solutions and advanced APIs-all the needs of your website are being met.

1. First, after entering the DFP advertising system, you can see that the original link to create a new order has moved from the left to the right and turned into a button.

2. Click the "+ New Order" button to create a new order. The new interface directly integrates the input boxes for new orders and new line items. For new orders, we only need to enter three required fields (in the red box).

3. Next is the new line item, we need to fill in the content of the new line item

   First you need to give the line item a clear name so that you can know the content of this line item when you query the report

   Inventory size is required. You can choose one or more ad sizes.

   Combining the two above, the popular explanation is: The advertiser (Xinxin Advertising Company) has placed an advertising line item in the Datong column (size 728X90) of your website homepage.

4. Next we will set up the creative line item. Below we simulate the setup of a sponsorship ad.

   Select line item "type" as "sponsored"

   Select "Start Time" and "End Time"

   In the "Goal" column, you can use the default 100% impressions

   In the "price column", enter the price of the sponsorship advertisement, and confirm the selection of "CPD" (referring to sponsorship advertisement). The above four items are combined. Sunday through April 27, 2010.

   Finally, enter "Ad Price". For "Adjust Delivery" you can keep the default settings. If your advertiser requires ads by impressions or clicks, you need to select the "standard" type, and enter the "quantity" and selection "Impressions", "Clicks". Regarding the use of other advertising types, you can participate in our online training later, or other online materials.

5. The specified line items require specific ad positions. The new system has moved the selection of ad positions from "Placements" to the "Add Targeting" option.

   Click "Inventory" to choose placements. In this example, we add 728x90_homepage to the right.

6. Save Settings

   In the lower right side of the interface, we can see the "Save" button. In order to facilitate everyone's daily operations, we also added a "Keep and ..." button. By clicking this button, we can directly select "Keep and upload ads".

7. Upload creative

   Click "Keep and upload ads" and the system will directly enter the creative file upload interface.