What does "Transpromotional" mean?

Also known as Transpromo, "Transpromotion" is a term used to describe the type of sales process that seeks to combine the benefits of completing a transaction with the act of promoting some type of good or service. The aim is to create an interest among consumers, which eventually leads to the purchase of other products. There are several different ways to apply the concept of transpromotive sales, including the use of corporation inserts sent to customers and even promotions that occur during purchases in a situation from bricks and mortar.

One of the most common examples of transproming activity is to include attachments to printed mail to customers such as a monthly invoice detail or account for a recent purchase. It is also not uncommon for banks and other types of companies that they also state attachments in account postal statements. The idea is that the recipient opens the envelope to extract the invoice and also meet the inserts that offer other goodies and services. Assuming the inserts are interesting enough to get a spotThe Irior has actually read the description of the product found on inserts, increasing the potential for generating further sales.

One alternative to transpromotive strategies that include postal inserts together with an invoice, account or account statement should include promotional advertising directly in the statement or invoice detail. This is usually in the form of a short promotion of a particular goods or service using one or two sentences strategically placed under the account detail. In promotion, the ad may include a web address or phone number, complete with a discount code that will save money on purchase. Here is the idea that the recipients do not need to focus on anything but the real statement to be exposed to an offer for another product.

Even in the scenarios of bricks and mortar, it is possible to use the concept of transpromotive sales to create additional income. For example, when a server in a restaurantI check the customers at the end of the meal and offer them a chance to buy a dessert with a discount, which effectively supports the consumption of another product, which in turn will increase the overall value of the transaction to the restaurant. When they are successful, transpromous techniques represent consumers with products that may be used and continued to buy together with goods and services they already buy from the supplier.