What factors affect the sale of online advertising?
Some factors that generally affect the sale of online advertising include website demography, wealth and commercial reach and even complicated psychological and physiological problems. Other factors, such as the type of advertising and placement of advertising on the page, are often under the control of the advertiser. Many factors are out of advertisers, such as the viewing mode that the client uses, the page display time, and different server download speeds. Even the success of other websites, especially discounts and auction sites, will affect the sale of online advertising.
Demography is a characteristic of the page browser. This includes the age of the person, gender, the scope of income and other information that is important to the advertiser. Businesses seek to target advertising reports for specific groups, such as camping equipment for outdoor enthusiasts. Online advertisers use surveys, registration of products, competitions and gifts, and similar methods of getting information about websites. Information often buy infoRMACE from other companies or obtain information from their equipment "brick and mortar".
In general, the type of advertising and its location can affect online sales. Banner ads, which are rectangular boxes at the top, hips or bottom of the website, are one of the most common types of advertising. It can use animated images and also to be a static advertisement that is the same when the page is displayed, or to be a rotating advertisement that differs every time the page is loaded or restored. These advertising styles are usually more successful than pop-ups, because many web browser programs blocks these ads by default.
Advertising wealth is the rate to which advertising can be designed for a particular market. The range is how many people look at advertising. These two factors are very important for a successful online advertising campaign. Web designers are trying to have noJester percentage of wealth to achieve as much as possible.
Sometimes factors, such as embodied knowledge of the viewer and proprioceptive knowledge, affect the sale of online advertising. The embodied knowledge is an information element that is generated and maintained outside the cerebral cavity. It is known that one acquires through his actions, such as the act of rocking a golf club. Although one can try a golf club in the store, online advertising does not allow it, so you have to imagine your embodied knowledge base. Proprioceptive knowledge is similar in that it is perception of where the body is in space.
Online advertising campaigns often use interactive ads. One of the reasons is that people become denensitized to online advertising. Ads that were interesting when the Internet was introduced for the first time is sometimes perceived as unpleasant people who use the Internet considerably. Advertisers often revive their advertisements or use the competitions from the competition to attract peopleI to click on hyperlinks on their website. Advertisers evaluate their success clicking on a thousand page views (CPM) that advertising will receive; And in general, CPM decreases due to desensitization.