What Is a Brand Engagement?

Brand Public Praise is a brand impression in the form of word of mouth, a form of brand dynamic performance, and its specific performance includes people's verbal praise to the brand, the public's various opinions and evaluations of the brand (both There may be positive or negative, some oral legends about the brand (form the basis of brand loyalty or even brand worship).

Brand reputation

Brand word of mouth (Brand Public Praise)

Monitoring indicators of brand reputation include product application news,

Brand reputation is a dynamic indicator. Brand word-of-mouth is generated by users talking about the brand, so there is great uncertainty. As a result, brand word of mouth monitoring values vary greatly.

Another feature of brand word of mouth is that brand word of mouth is derived from the public and cannot be created or eliminated directly.

For brands, brand word-of-mouth can be positively stimulated, guided, and improved. When building brand-word reputation, the most difficult and difficult to control is the network word-of-mouth. The specific measures for building network word-of-mouth include the accumulation of brands, preparation of online word-of-mouth materials, and online expression Participate in word-of-mouth discussions on the platform, monitor the word-of-mouth content and trends of the brand, conduct early-warning observations of the brand's word-of-mouth, and make suggestions for improvements in a timely manner, and launch online word-of-mouth events at appropriate times.