How Do I Promote Healthy Organizational Culture?
The World Health Organization encourages countries to vigorously carry out health literacy promotion work to provide guarantees for achieving the Millennium Development Goals. The so-called health literacy refers to the ability of individuals to obtain and understand basic health information and services, and use these information and services to make correct decisions to maintain and promote their own health. China's health literacy proposes the basic knowledge and skills that residents should master from three dimensions: basic health knowledge and concepts, healthy lifestyles and behaviors, and basic skills. Since 2008, health literacy monitoring has been carried out nationwide, and a continuous and stable health literacy monitoring system has been gradually established. According to the monitoring results in 2012, the basic health literacy level of Chinese residents is 8.8%, which is still at a low level. It is necessary to effectively carry out health literacy work in a scientific and standardized manner, and promote the establishment of a national health literacy promotion leader led by the government, sector cooperation, and the participation of the whole society Effective mechanism and work system to comprehensively improve the health literacy level of urban and rural residents in China, the National Health and Family Planning Commission began to study and formulate the National Health Literacy Promotion Action Plan (2014-2020) from June 2013. After in-depth research and demonstration and extensive consultation, this plan was officially issued in April this year. The plan clarifies the goals and tasks of health literacy promotion in the future, and is a programmatic document for in-depth health promotion and health education.
National Health Literacy Promotion Action Plan (2014-2020)
- Provincial, autonomous region, and municipality health and family planning commissions (Ministry of Health, Population and Family Planning Commission), Xinjiang Production and Construction Corps Health Bureau, and Population and Family Planning Commission:
In order to establish a long-term mechanism for promoting health literacy, continue to carry out in-depth health literacy promotion actions for the whole population, and strengthen the coordination and coordination of health promotion work for the health and family planning system, our committee has formulated the National Health Literacy Promotion Action Plan (2014-2020) Download from our website. It is issued to you, please conscientiously implemented.
- National Health and Family Planning Commission April 15, 2014
- National Health Literacy Promotion Action Plan (2014-2020)
- Health literacy refers to an individual's ability to obtain and understand basic health information and services, and use those information and services to make the right decisions to maintain and promote their own health. Health literacy is not only an important indicator of health and family planning and the health of the people, but also a comprehensive reflection of the level of economic and social development. The World Health Organization encourages countries to vigorously carry out health literacy promotion work to provide guarantees for achieving the Millennium Development Goals. China's health literacy proposes the basic knowledge and skills that residents should master from three dimensions: basic health knowledge and concepts, healthy lifestyles and behaviors, and basic skills. Since 2008, health literacy monitoring has been carried out nationwide, and a continuous and stable health literacy monitoring system has been gradually established. According to the monitoring results in 2012, the basic health literacy level of Chinese residents is 8.80%, which is still at a low level. Implementing national health literacy promotion actions, meeting the health needs of the people, advocating the establishment of a scientific concept of health, promoting health equity, and building a healthy culture are of great significance to promoting the comprehensive and sustainable development of health and family planning and economic and social development. This plan is formulated for the scientific, standardized and effective implementation of health promotion work, the establishment of a long-term mechanism and working system for the promotion of national health literacy, government-led, departmental cooperation, and participation of the whole society, to comprehensively improve the health literacy of urban and rural residents. [1]
(I) By 2015 1. The national residents' health literacy level will be raised to 10%.
2. The health literacy levels of residents in the eastern, central, and western regions were increased to 12%, 10%, and 8%, respectively.
3. The proportion of the population with a scientific concept of health in the country has reached 40%, and residents' basic medical literacy, chronic disease prevention literacy, and infectious disease prevention literacy levels have increased to 11%, 15%, and 20%, respectively.
4. Establish 180 health promotion counties (districts) nationwide, 400 health promotion hospitals, health promotion schools, health promotion agencies, health promotion enterprises, and healthy communities each, and 18,000 healthy families.
(B) By 2020 1. The health literacy level of residents nationwide will be increased to 20%.
2. The health literacy levels of residents in the eastern, central and western regions have been raised to 24%, 20% and 16%, respectively.
3. The proportion of the population with a scientific outlook on health in China has reached 50%, and the levels of residents' basic medical literacy, chronic disease prevention literacy, and infectious disease prevention literacy have increased to 15%, 20%, and 25%, respectively.
4. Establish 600 health-promoting counties (districts), 1,400 health-promoting hospitals, health-promoting schools, health-promoting institutions, health-promoting enterprises, and healthy communities each, and 60,000 healthy families. [1]
(1) Establish a scientific outlook on health. Correctly understand the importance of health, establish a sense of personal health responsibility, advocate a healthy lifestyle, understand the limitations of medical technology, form a social trend that respects science, respects medical and medical staff, and establishes a harmonious doctor-patient relationship.
(2) Improve basic medical literacy. The administrative departments of health and family planning at all levels shall incorporate the promotion of basic medical literacy into the comprehensive assessment of medical and health institutions and the construction of health promotion hospitals, and take various forms to effectively improve the ability of residents in their jurisdictions to obtain and use medical and basic public health services. All types of medical and health institutions at all levels should strengthen communication between doctors and patients, carry out patient health education, popularize rational use of medicines and scientific medical knowledge, and improve residents' ability to prevent and seek medical treatment.
(3) Improve the literacy of prevention and treatment of chronic diseases. The administrative departments of health and family planning at all levels should improve the residents' prevention and treatment of chronic diseases as a key task of health education. Various types of medical and health institutions at all levels should carry out health education on key chronic diseases such as cardiovascular and cerebrovascular diseases, diabetes, chronic respiratory diseases, and tumors for the target population, and focus on lifestyles such as reasonable diet, moderate exercise, smoking cessation, alcohol restriction, and psychological balance. Intervention.
(4) Improve literacy in the prevention and control of infectious diseases. Health and family planning administrative departments at all levels must strengthen health education for the prevention and control of infectious diseases in accordance with law. Medical institutions at all levels and various levels shall publicize laws and policies for the prevention and control of infectious diseases, do a good job in health education on major infectious diseases such as AIDS, tuberculosis, schistosomiasis, viral hepatitis, and influenza, and improve the literacy of infectious disease prevention for urban and rural residents.
(5) Improve the health literacy of women and children. Maternal and child health institutions, family planning technical service agencies and other medical and health institutions at all levels should incorporate maternal and child health education into their daily work, and use opportunities such as clinical diagnosis and treatment, maternal and child health and family planning services, and community activities to provide health through special lectures, outdoor publicity, etc. Disseminate materials, individualized health education and other forms, popularize knowledge and skills of maternal and child health, eugenics, reproductive health, improve the level of maternal and child health literacy, and promote the rational use of maternal and child health services for women and children and people of childbearing age.
(6) Improving health literacy of traditional Chinese medicine. Health and family planning administrations and traditional Chinese medicine management departments at all levels should take traditional Chinese medicine health care and health literacy as an important part of health literacy promotion work, continue to promote Chinese medicine and traditional Chinese medicine travel to the countryside, into the community, and into the family, and set up the promotion of traditional Chinese medicine cultural science knowledge Column, training Chinese medicine culture science popularization team, organizing Chinese medicine culture science lectures, while making good use of radio, television, internet, books and other platforms to spread knowledge and skills of Chinese medicine health care and promote traditional Chinese medicine culture. Medical and health institutions at all levels, especially traditional Chinese medical institutions and medical staff, should take advantage of the opportunity to provide diagnosis and treatment services to popularize the basic knowledge and skills of traditional Chinese medical health care.
Health and family planning administrative departments at all levels shall do a good job in health education in emergency response, food safety, mental health, endemic and occupational diseases. Carry out risk assessment and risk communication of public health emergencies in accordance with the law, popularize preventive knowledge and skills, and improve the public's ability to report correctly and self-help and mutual rescue. Do a good job in food safety publicity and education in accordance with the law, and popularize food safety essentials and knowledge about food-borne diseases prevention and control. Popularize mental health knowledge, take various forms to provide mental health services, and improve residents' ability to adjust themselves and seek specialized medical services in a timely manner. Disseminate core information on endemic and occupational disease prevention, increase residents' awareness of proper drinking water, and improve occupational protection. [1]
(I) Vigorously promote health literacy. The State Health and Family Planning Commission organized the revision of the "Chinese Citizens 'Health Literacy-Basic Knowledge and Skills (Trial)" and its interpretation, and jointly released the "Chinese Citizens' Health Care and Literacy" with the State Administration of Traditional Chinese Medicine. Aiming at the main factors and problems affecting people's health, establish a core information release system for health knowledge and skills, improve the information release platform, strengthen supervision and management, and timely monitor and correct false and erroneous information. Establish a resource library for the dissemination of basic knowledge and skills of residents' health literacy, and create a digital health dissemination platform.
Organize a series of activities for a healthy China trip. Each year, a mass of people is selected as the theme of the event, with strong public health issues. Localities should establish long-term collaboration mechanisms with the mass media, and make full use of the media's dissemination role through the establishment of health columns and special programs. Establish an authoritative team of health science popularization experts, and organize health patrol and other activities. Target at key groups such as women, children, the elderly, the disabled, the floating population, and the poor, and carry out health literacy transmission activities that fit their characteristics.
Promote the construction of 12320, 12356 health and family planning service hotlines, build a health science popularization platform, disseminate health knowledge, respond to public concerns, and serve the health of the people.
(2) Initiate the construction of health promotion counties (districts), health promotion sites and healthy families. The administrative departments of health and family planning at all levels should give full play to the leading role of the national basic public health service project and the central subsidized local health literacy promotion action project, implement basic health education services, and vigorously popularize basic knowledge and skills of health literacy at the urban and rural levels. The National Health and Family Planning Commission formulates standards and norms for health promotion counties (districts), health promotion sites and healthy families. Each year, about 90 health-promoting counties (districts), health-promoting hospitals, health-promoting schools, health-promoting institutions, health-promoting enterprises, and healthy communities are established, and each county (district) builds 100 healthy families. Construction activities cover about 40 million people each year, and it is expected that the number of people covered will reach 320 million by 2020. Localities regularly summarize and promote the experience of building health-promoting counties (districts), health-promoting places, and healthy families to drive local health literacy promotion.
(3) Comprehensively promote the implementation of tobacco control compliance. Actively implement the WHO Framework Convention on Tobacco Control and implement effective tobacco control measures. We will comprehensively promote smoking bans in public places, strive to build a smoke-free environment, and promote legislation and law enforcement in the country. In-depth implementation of the nationwide construction of smoke-free health family planning system, play a leading role in the demonstration of health family planning system. Strengthen tobacco control publicity and education, innovate the form and content of tobacco control mass communication, improve the public's correct understanding of the harm of tobacco, and promote the formation of a social culture of no smoking, no respect for tobacco, and no smoking. Provide services such as smoking cessation counseling hotlines and smoking cessation clinics to improve smoking cessation intervention capabilities. Strengthen tobacco epidemic surveillance and related research to provide scientific basis for tobacco control.
(4) Improve the health literacy monitoring system. Consolidate the stability and continuity of the health literacy monitoring system, and ensure the scientificity and accuracy of the monitoring data. Promote information construction, gradually establish a network direct reporting system for health literacy monitoring, improve test databases and databases, and promote a networked assessment system for health literacy. Provinces (autonomous regions and cities) with conditions can gradually establish provincial-level monitoring systems on the basis of national monitoring points to monitor the level of health literacy in their provinces (autonomous regions and cities). Strengthen theoretical research on health literacy, analyze the status and influencing factors of health literacy in different populations and key issues, and improve the application of monitoring results. [1]
(1) Strengthen organizational leadership. Establish and improve health promotion and health with the health and family planning administrative department as the lead, health education professional institutions as the leader, and urban and rural basic health and family planning institutions as the basis, including hospitals and other health and family planning institutions, institutions, schools, communities, and enterprises and institutions Educational work system. The National Health and Family Planning Commission set up a leading group for health promotion and tobacco control compliance to coordinate and coordinate health literacy promotion within the commission. The health and family planning administrative departments at all levels should strengthen the coordination and cooperation with relevant departments, promote the promotion of health literacy to the height of the business development strategy, and take the level of health literacy as one of the key indicators for evaluating the effectiveness of deepening medical reform and health family planning work, and incorporate it into the health of the region Performance evaluation of family planning work. Establish a leadership coordination mechanism for health promotion and tobacco control compliance, formulate regional implementation plans, and set up health literacy promotion offices and expert groups.
(2) Increase funding guarantee. Health and family planning administrative departments at all levels should actively coordinate financial departments, increase investment in health literacy promotion actions, and increase central government support for difficult areas in the central and western regions. Strengthen the central government's subsidy for local health literacy promotion projects and the national basic public health service health education project fund management to improve the efficiency of fund use. All localities should actively mobilize more social funds for health literacy promotion, actively promote the development of the health service industry, and promote the improvement of the health literacy of the entire population.
(3) Focus on resource integration. The central subsidy for local health literacy promotion projects and national basic public health service projects should be used as the starting point to fully integrate the health promotion and health education resources of the health and family planning system, make good use of healthy China trips, build healthy (healthy) cities and civilized cities, and the entire population. Platforms such as healthy lifestyles, health promotion actions for hundreds of millions of peasants, meeting with healthy communities, and new marriages and marriages. When formulating and revising related policies on disease prevention and control, health education, health emergency, medical administration and pharmacy, primary health, maternal and child health, family planning, elderly care, food safety, floating population and other related policies, we must focus on improving the health literacy of the target population. task. It is necessary to continuously increase the integration of health literacy promotion action projects, optimize implementation plans, strengthen project management, and ensure project implementation results.
(4) Strengthening capacity building. Improve the health education professional institution system covering national, provincial, city and county levels. Professional health education institutions are responsible for assisting the health and family planning administrative departments to develop norms, organize implementation, and supervise and evaluate in health literacy promotion actions, and provide technical guidance for health education work of other institutions. Independently set in principle. Professional public health agencies such as disease prevention and control, and maternal and child health care are responsible for carrying out health education activities in this business area. Hospitals and other health and family planning institutions should take health literacy promotion as the core and carry out health education activities for patients, family members, staff in the institution and community residents. Rely on communities, schools, institutions, enterprises and institutions to establish health education places and bases, and improve the work network. Encourage areas where conditions permit to build health education venues and bases.
Strengthen the capacity building of health education professionals, vigorously carry out training, and rotate every three years. Optimize the personnel structure. By 2020, the proportion of professionals with a bachelor's degree or above in provincial health education institutions will reach 65%, the city level will reach 50%, and the county level will reach 35%. Strengthen the capacity-building of health education staff in hospitals, professional public health institutions, primary health and family planning institutions and key places, and carry out professional health education training on a regular basis.
(5) Conduct supervision and evaluation. The National Health and Family Planning Commission organized a plan assessment and evaluation system, supervised and evaluated the implementation of the plan, and announced the evaluation results in a timely manner. Health and family planning administrative departments at all levels organize annual, mid-term, and final supervision and evaluation. Focus on summing up and promoting typical experiences, and give appropriate rewards to collectives and individuals who have made outstanding contributions to the implementation of the plan. [1]