What is the brand's image?

The

brand image refers to how the market as a whole is displayed by a given company or product. Many companies are trying to create a strong brand that people identify with the product. Among the best examples of this are Xerox, whose name became synonymous with copies, and Kleenex, whose name in general meant "tissue".

In addition to the desire to create brand recognition in general, most companies also want their product or company to have a specific picture or examine them in some way. This picture of the brand can shape the way they release the product, the type of product they have released, the type of advertising they do, and the type of customers they take care of.

For example, a company may decide to wish to have a brand image as a luxury brand. In such cases, this would ensure a top market. Its products would be prices at an expensive price, they would only advertise in top magazines and would only be sold in boutiques or top stores, not in SK storesfallow or in the area of ​​outputs. For example, Rolex has done a good job in creating a picture as a top and expensive brand, and as such people pay the bonus for buying these watches for what it is worth.

Another company can take another tactics and decide to emphasize the value as a brand image. For example, Wal-Mart promises that customers can “save money and live better”. It is not trying to create a luxurious picture, but instead it tries to stand up as an opportunity for the family of conscious budget.

The selection of a brand image is very important for the company that the company entity can properly target its market. Choosing too many different images or trying to represent too many different things can create a problem for society. For example, if the company seeks to focus on a luxury item as a dzni iscount, then it will not have a clear marketing strategy. Because he wouldn't be wonderedThe target market with such a product, because the luxury market would not want a discount item and the discount market would not want to pay luxury prices, the product could fail as a result of the confused image that was customers.