What Is a Managed Firm?

Corporate Management is a business English series published by Tianjin University Press

Company management

Publisher: Tianjin University Press; 1st edition (July 1, 2009)

Series Title: Business English Series Readings

Paperback: 288 pages

Body language: Simplified Chinese, English

Folio: 16

ISBN: 9787561829882

Barcode: 9787561829882

Size: 25.8 x 18.2 x 1.2 cm

Weight: 499 g

"Company Management" Introduction: Standardize seemingly impulsive behaviors and regularize the flashing ancestors. Life is divided into different categories, and accurate scales make them controllable and quantifiable objects. For thousands of years, from

Chapter I IT Company Management: The Pulse of the Information Age

CASE 1: Doing well by being rather nice

CASE 2: Yin and YangI

CASE 3: Bold fusion

CASE 4: Google'S guru of giving

CASE 5: NOW services

CASE 6: Take two

CASE 7: The meaning of Bill Gates

Chapter 2: Management of Entertainment Companies: The Wildness of Fantastic Mind and Body

CASE 1: Smooth operatorA Hong Kong entrepreneur shows Disney how to run a

theme park

CASE 2: The antimogul Jeff Bewkesthe next boss of Time Warner, is likely to break up the company

CASE 3: That'S not allfolksA fallen German media mogul wants to be a player

again

CASE 4: Pointing to the exit. againSumner Redstone asserts himself,

CASE 5: Roll uproll upThe theme-park industry is working hard to find new sources of growth

CASE 6: Business televisionA new business channel takes on General Electric'S

CNBC

Chapter III Management of Electronics Companies: Myths in Digital

CASE 1: Putting the i into HP

CASE 2: Inside Intel

CASE 3: Beyond blue

CASE 4: The Samsung way

CASE 5: Return to founder

CASE 6: Good-bye Moto

Chapter 4 Management of Automotive Companies: Feiteng is on the verge of speed

CASE 1: Why Toyota is afraid of being number one

CASE 2: A costly distraction

CASE 3: The challengers

CASE 4: Looking for a star turn

CASE 5: Maximum Bob

Chapter V Retail Company Management: Enjoying the Forefront of Fashion

CASE 1: Crossroads

CASE 2: Unshackling the chain stores

CASE 3: Always low prices

Chapter 6 Corporate Management in the Consumer Industry: Luxury Seeking in the Tide

CASE 1: P & G: new and improved

CASE 2: Unilever and emerging markets

CASE 3: Queen of Pop