What Is Conversion Optimization?
The website conversion rate is plainly "investigating the motivation of website visitors and the effectiveness of the website and attracting visitors to browse and buy". The ratio of the transaction rate to the click-through rate. The greater the benefits.
Conversion rate optimization
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- Profit =
- IP can explain the popularity of your website, can see the number of website viewers, and
- From statistics and
Conversion rate optimization
- Imagine why a website with unsatisfactory speed can evoke the desire of target customers to buy? It took customers 10 seconds to wait for the page they want to open before they can continue to browse, let alone if the problem of slow speed occurs in the purchase process. Remember that on the Internet, any website is not a monopoly. When a customer loses patience on your website, he has countless options to complete his purchase. Therefore, every e-commerce website with a high conversion rate must not be a website that often fails to open or has a slow browsing speed.
Optimization of conversion rate
- A website with a high conversion rate must be concise on the page. Put the information and important parameter prompts that the customer needs in the most prominent place, so that the customer can see at first glance to eliminate the inner doubt. A flamboyant website is not desirable. It presents all kinds of trivial information, makes the page less popular, and annoys customers, which is exactly a negative factor affecting customer purchase.
Conversion rate optimization III. Reasonable pricing
- As an e-commerce platform, the website must be priced reasonably, and it must be priced according to its own brand and the price of its peers. The price is too low, because you are not on a platform such as Taobao, an independent website would have difficulty reasuring customers 100%, and the price is too low will give customers the impression of fake and inferior products, and hesitate in purchasing choices; If the price is too high, it is natural that some target customers with other options will be lost. Pricing is therefore a factor that needs to be weighed in promoting conversion.
Optimization of conversion rate
- Most people don't go blind when they go to the mall for shopping or any consumption. Therefore, it is essential to present some user feedback on the Internet for customers to dispel doubts. For example, the product page displays "XX products sold in total", "Check user reviews for this product", "Customer satisfaction rate for this product", etc. Some people may worry about negative reviews and too few Purchase records, etc. will affect the conversion rate, but it will allow practitioners to start from themselves and optimize the product to achieve more positive feedback information, which can better improve the conversion rate.
Optimization of conversion rate
- Do not expect a new user to learn how to buy for your website, because you are not a big platform like Taobao, the purchase process is very uniform. The simpler the setup of the purchase process, the better. Know that you may be a computer novice customer. It is not necessary to fill in, do not fill in, we can fill it without the user. There are multiple payment methods, and it is best to have a reserved space at each step for users to find answers to questions.