What is conversion optimization?

conversion optimization, sometimes known as conversion (CRO), is a direct marketing technique designed to convert existing visitors into customers. This tactic prevails in Internet marketing, but conversion optimization is also used in many stores. Online CRO focuses on reducing immediate abandonment or tailor -made, for which visitors quickly leave the web, tracking and editing web layout, advertising and content. On the other hand, the CRO in the store often tries to increase sales by focusing on incentives for promotion or sale for visitors to the shop and customer service.

Website conversion optimization is generally considered to be a process rather than a goal and includes consistent tracking and testing to develop the best marketing strategy. Different sites will focus on improving different statistics that range from optimizing the speed of abandonment and optimizing input pages after increasing operation and branding. Changes input page influenceThey can help visitors' impressions from the web and can help direct potential customers to the appropriate content pages or optimized sales pages. Increasing traffic can sometimes increase the conversion rate depending on the traffic source and whether it is relevant to the topic of the web. The overall goal of conversion optimization is to increase revenue via the sale and return of investment (ROI).

There are several methods for testing space layout or content to optimize conversion. One of the main techniques, known as A/B or multivariating testing, involves testing two or more options at the same time to see which one is more successful in converting visitors into customers. After obtaining a sufficient amount of significant data, the most successful layout can be implemented throughout the website. Another technique involves exploring patterns of operations and behavior of visitors on site to develop a strategy on a minRU tailored without digestion so much time in test mode.

Stores also implements techniques of conversion optimization at different levels. On a larger scale, stores focus on strengthening investment return through credit cards in stores, programs remuneration, capturing e -mail and other strategies that focus on marketing. In addition, marketing also includes windows and visual design, such as dummies in clothing stores, showcases, photographs and the overall atmosphere of the shop. The location of the product is also a focus; By placing certain products on the front and hiding section of the sale at the rear of the store, it will more likely increase the price of each transaction and the level of conversion.

For the first customers, promotional events and sale, they can provide them with incentives to buy or increase the price or number of units of their purchase. Conversion optimization is also a great focus of customer service. Business co -workers and managers who are properly trained in personPromotion of products is more likely to convince customers to make a purchase, thereby increasing the conversion rate.