What is Augmented Reality Marketing?
Marketing Augmented Reality is a marketing technique that in real time places content related to the product above reality. Simply put, this type of marketing relies on a computer device and places images through a live video reality, which will expand this reality. Among the common examples of widespread reality marketing are to allow visitors to practically try clothes or jewelry, play with interactive characters, or show information about products at the top of the pictures of these products. One of the main problems with this type of marketing is that all people have technology.
In its most basic form, marketing augmented reality marketing somehow adds something to reality. Most often, the way in which this is achieved is visual information. The live video through the camera is extended so that the image seen is almost real time. This video can be a reflection of a person using a camera or can be used as a window, through which the user sees reality. Either way, another program is required to expand this reality.
Most of the time, the Augmented Reality CUE marketing program needs to display related information. Special barcodes, pictures or even spatial information can be used to start the extended content. One possible use of geographical marketing of augmented reality is housing advertising in which real time could be displayed in real time when potential buyers see places through their phones. Bar codes are often useful for playing cards, posters or magazines. Images may be difficult to work, but they may be more intuitive for potential customers.
Augered Augmented Reality is especially popular with children. Marketing of this type often involves the product in increased reality game to buy purchaset product to play the game. In addition, interaction with small animated characters can also attract to children. The collection of virtual prices can be a very effective marketing strategy of widespread reality, as this supports other purchases of goods that exist primarily as virtual objects.
Problems with extended reality primarily relate to technological limits. The speed at which the reality can be expanded must be quite high to keep up with changing perspectives. People who are looking at this type of marketing must also have the technology needed to access advertising, which becomes a minor problem with lowering the cost of smartphones and webcams.