What is a marketing campaign?

The

marketing campaign consists of a number of activities performed to achieve a predetermined goal, most often promotion of the product or service. It differs from ongoing marketing or public relations that are designed to provide a response to specific events. Effective marketing campaign can cover a wide range of media and include paid and unpaid marketing.

As a whole, marketing is a constant continuing process of trying to create awareness of product, service or society, specifically awareness that is positive. The marketing campaign is more limited and usually includes a time limit and budget, as well as a specific goal. It often focuses on one aspect of work or work of the organization such as a new or revised product.

To be effective, the marketing campaign requires clear quantifiable goals. In its easiest form, this could be an addressing a certain number of people with a message. A more sophisticated goal would be that the rugged part of the people shows awareness ofproduct and shows a message that has successfully reached. Probably the ultimate goal is that this consciousness leads to an increase in sales. Having clear goals not only makes it possible to measure how well the campaign worked, but also a clearer focus when planning the campaign.

There are three main elements of the marketing campaign. One of them is direct marketing, which includes direct communication with consumers, for example through leaflets, e-mail messages, postal letters or mobile messages. Another is advertising that pays communication services, such as television, radio or newspaper to transfer the message. The third is Public Relations, which works to mention the media media product, service or message in their editorial content.

One of the keys to the marketing campaign determines the intended audience. For a retailer, people will most likely buy a product. For a non -commercial group,Like a campaign, it could be a people who have power to take political decisions. The demographic composition of the intended audience will not only affect the specific outlet used for marketing, but also the general medium and the specifics of the report. For example, marketing text messages is much more likely to be successful for a product focused on teenagers rather than older people.