What Is a Marketing Dashboard?

Dashboard is the abbreviation of business intelligence dashboard (BI dashboard). It is a data visualization module possessed by general business intelligence. It is a data virtualization tool that presents measurement information and key business indicator (KPI) status to enterprises. .

Dashboard

(Business Intelligence Dashboard (BI Dashboard))

The dashboard is a business intelligence dashboard (BI dashboard)

dashboard is a business intelligence dashboard,

In order to cooperate with BI to better display various business indicators and other data of the enterprise, the dashboard generally needs to have charts, dashboards and

The foundation of BI is

The first is the comparison of the data before and after. For example, the comparison of this year's income with the income of the same period last year, the comparison of the profits realized this year with the profits of last year, and so on. For example, the dashboard can clearly reflect how much revenue this year has completed compared to last year. At the end of the period, it can also clearly reflect the comparison between this year's income and the previous year's income and so on. An important application of this dashboard is the comparison between data.

The second is that it also has a lot of usefulness in target assessment. In actual work,

• Ease of use ^[2]

  Dashboards are often confused with performance scorecards. Traditionally, the main difference between the two is that the dashboard is like the dashboard of a car, indicating status at a specific point in time. The scorecard shows progress towards a specific goal over time. The design of dashboards and scorecards is becoming increasingly assimilated. For example, some dashboard products also include the ability to track progress towards a goal. Products that combine the two elements of dashboard and scorecard are sometimes referred to as scorecards.

  The design of the dashboard is unique. The needs and culture of enterprise users are different. The KPI indicators and display components (graphs, tables, maps, etc.) to be presented are different. Even the display style of the dashboard is different according to the culture of different customers Far from each other. In the initial stage of dashboard design or the process of changing requirements at a later stage, some general rules can be followed.

  Careful planning is essential for dashboard design. The general basic rule is: Can clearly communicate key information to users, and information can be quickly understood. On this basis, adding some fun to the dashboard will be more welcome.

  BIEE by Oracle

  Crystal Dashboard by SAP

  PerformancePoint by Microsoft

  Dundas Dashboard by Dundas

  Style Scope by InetSoft