What is a marketing panel?
Marketing panel is a short, detailed compilation of all relevant data on the company's marketing effort. In the past, companies had to build this information manually, but now all useful information can be included on one page of the computer. A page that contains a marketing panel may also include links that can show the user all data in a particular marketing area. Ideally, all this information about previous performance will show traders how to proceed with future marketing campaigns. Whether this information comes from customer surveys or is powered by more complex computer models designed to assess how well the marketing campaign achieves its goal can be all together. Deciding which pieces of information are important and which are relatively trivial can change the difference between the interventive marketing and waste. The best way to solve this problem may be to create a marketing dashboard.
It is important to understand that there are many ways to build a marketing panel. In fact, this may require a large number of experiments and mistakes until the company settles on the formula that works for them. This formula should not only show marketing efforts and the outcome of this effort, but it should also make it a clear and brief design that is easy to use and understand.
The marketing panel structure usually contains a main page that provides all the most suitable information. These data may include the results of past campaigns in terms of return on investment from sales from advertised products. It may also include customer -based data, such as brand recognition or Levels customer satisfaction with specific marketing efforts.
From this main page you can divide the marketing panel into many smaller areas that allow much closerControl and study. For example, one link can lead to a page indicating the efficiency of television advertising operated by companies compared to radio or press commercials. Another could show the efficiency of the company in their marketing efforts. The basic structure should enable the main page of the control panel to show the peaks of marketing data, while links provide a more complete picture of all marketing areas.