What Is a Marketing Decision Support System?

Marketing Decision Support System In 1971, George S. DOwning first proposed the concept of a marketing system in his book "Basic Marketing: A Systematic Research Method." He believes that marketing should be considered as "the overall system of corporate activities, and through the pricing, promotion, and distribution activities, products and services are supplied to actual and potential customers." And pointed out that the company is a marketing system, it also exists in a large system composed of markets, resources and various social organizations, it will be affected and restricted by the large system, and at the same time it will react to the large system From the perspective of the company's system, it is an organic whole composed of several relatively independent and interconnected departments in a certain way. These departments are subsystems in the company's system.