What is a mobile campaign?

Mobile campaign is a marketing campaign that integrates mobile devices such as mobile phones, and supports direct consumers' involvement with advertising. Rather than being a passive target demographic group, consumers can form a campaign by interacting with it. Such campaigns may vary in size and scope, from initiatives in charity fundraising to programs that allow viewers of television shows to vote on what they see on the screen. They are usually dominated by a marketing company that specializes in this kind of campaign. The company can use a customer database or purchased list of sales potential customers to create a mass text message sent to consumers. The message usually prompts the user to text back to start purchase or receive more information. For example, the AS-You-GO mobile mobile phone provider could write a text message with a promotion offer that encourages them to buy more minutes so they can Zavolat to your families.

The mobile campaign may also include something like to ask users to get something and send them to the campaign headquarters. Consumers could be encouraged to photograph the product when they meet it on the street or be sent to the treasure pursuit where they need to watch a number of items. Items can be marked with the company's logo and consumers could earn points or other benefits of their identification and report their observation. The mobile campaign can connect with the social network website that allows users to report that their friends can see, and this can create a competitive environment to support greater involvement.

Users can also meet billboards and other ads that encourage them to text the answer. This could range from code text messages and automatically donate the amount of money to charity to text messages in the vote. TV shows of reality can use in competitions for backranging the living viewers who will vote for deciding who should be excluded or left. For networks that want to discourage the use of digital video recorders to exhibit more advertising, such campaigns significantly increase live viewing numbers.

mobile campaigns can also take over the angle of social justice. Some organizations of environmental and security organizations will create applications for mobile phones that consumers can use to report problems with health and security. These can range from pollution to the street in poor condition. The mobile campaign makes it easier for citizens to report problems in their communities and can create a community if users also work together to report problems in a mobile campaign.