What is the status brand?

Status mark is a consumer goods brand that can increase the social prestige of its owners. In many cases, the status brand grants status in a particular community or subculture and may not have the same reputation or power to give prestige outside these communities or groups. The importance of the brand can be little to do with price points and more in common with the popularization of the brand influences in a particular community.

Many communities and social groups consider consumption and ownership of certain branded goods as a sign of ascending social mobility and position. If an individual who was a known leader in a community or subgroup begins to wear or use a certain brand, others may follow. The brand then has status, although it is not considered a top or even popular brand by the general public.

Status concept is different from thu luxury brands. Luxury brands are usually defined as such on the basis oftheir costs and their connection to the known manufacturer or designer. For example, a luxury branded wallet can cost several hundred or even several thousand dollars. These wallets are sold for such high quantities, although other wallets made of similar materials and quality of workmanship, but without a brand, are commonly sold for much less money. The ownership of luxury brands is granted by individuals by indicating that he has money to afford a luxury branded good, or that he knows someone who has enough money to buy it.

On the other hand, there is no need to be

brand status, but the brand ownership is important in the community that eclipse the cost of cost. Within a subculture or community, it signals public display ownership of the brand status that the individual showing the status of the brand is aware of the expectation of the community of its members and proves that it recognizes the authority of the influential person or persons who introduced this brand. This can increase his status because it is UKHe and his willingness to invest in values, symbols and community management. In some cases, the individual can take advantage of his agreement with the established state of the brand to get into the position of influence. At this point, it can be able to perform the brand's suitability in its community.