What is a Target Audience?

In the marketing and advertising industries, the target audience is also known as the target customer, target group, and target customer group, which is the target group of a marketing campaign. The target audience can be a certain population group, such as age group, gender, marital status, and so on. Common audiences are teens, women, singles, etc. The target audience can also include several different demographic groups, such as all men between the ages of 20 and 30. The marketing process can also plan how to treat other non-target groups, and determining the appropriate audience for a product or service is an important part of market research. Not knowing your target audience can lead to an overly inefficient marketing campaign.

Target Audience

Campaigns often try to influence the specific behavior of a specific audience. To achieve this goal, a comprehensive understanding of the target audience is required. Therefore, correctly identifying and understanding the target audience is critical to planning a campaign. Through specific research, establish the target audience

Many target audiences can be defined, the most common being consumers and businesses. For the marketing industry or the advertising industry, the target audience can also be referred to as the target customer, target group or target customer group, which refers to the target audience for marketing or communication. For advertising, the classification of ads can be formed according to the target audience, one is consumer advertising , and the other is

The wider the target audience (the "mass"), the harder it is to answer the questions above. However, without answering the above questions, it is almost impossible to create the right information, choose the right means of communication, and come up with specific incentives that will make the propaganda strategy successful in achieving expected behavioral changes.

Refinement of the target audience is to divide the public into smaller groups based on similar characteristics, needs and needs. Experience shows that audiences are more willing to respond to information that is relevant to them. The finer the classification of the target audience, the more information can be obtained, so that more targeted information content can be designed, publicity strategies and incentives can be formulated, and thereby better publicity results can be obtained.

In promoting intellectual property rights, the public should be prevented from being targeted. Although virtually everyone has the potential to become an IP creator and consumer, this is not a criterion for proper classification of the target audience, and it will also reduce the success rate of the campaign.

Segmenting the general public into more specific groups and obtaining relevant information is very helpful in identifying the target audience for a specific promotional campaign. The most important factor in determining the target audience is the potential for the audience to choose the behavior advocated by the campaign.

Other factors that may influence the decision on which target audience to choose include:

Prioritize a broad range of government policies for specific social classes;

How easy it is to reach the target audience;

The trickle-down effect of this audience affects the potential of other audiences.