What is the target audience?

6 For example, an advertisement for a toy designed for toddlers could be created with respect to parents. However, a toy for eight to ten -year -olds should have ads that children should get children in this age group who are interested in the product.

Demographic or group of people who are trying to sell an advertising campaign is called the target audience. By determining the target audience before launching the product, it is easier to create relevant ads. The development of new products is considered by the target audience. Brainstorm companies what these specific consumers could use to facilitate their lives, and then try to develop this product.

The target audience is determined by several characteristics. Depending on the product, the marketing teams will consider the age and gender that will be the most Iusing when purchasing. Companies will also consider the extent of their potential buyers' income and in life. For example, a bachelor of university has different needs than a successful entrepreneur with three children andhis wife. Other considerations for setting the target audience include lifestyle, career, location (including urban or suburban), education and hobbies.

When defining the target audience, it is important to be as specific as possible. "Single Women" will not be as useful as "free, university educated business women at their early 30 years, who live in the metropolitan area and have a significant one -time income." The second description provides a much clearer picture of who the advertising campaign is to be connected to.

After defining the target audience, it is another logical step to learn how to connect with this audience. What are their concerns? What are their goals? There is a specific answer to how the product or service offered can answer these questions. Perhaps the product should satisfy the need this demographic group did not know. In this caseen to introduce the problem, but also the solution.

The introduction of the problem and the advertising solution is a very popular marketing method. An example would be an advertisement for natural body washing. Advertising would begin with the launch of chemicals in other washing bodies and how they are absorbed into the skin. This creates a problem - consumers do not want to be exposed to potentially dangerous chemicals. The solution is natural body washing, solving the problem of consumer and earning sales of the company. In this case, the target audience would be encouraged by this advertisement to stop buying its regular body washing and start buying a new product if advertising is effective.

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Targedivians are developed to provide companies to the population to the product market. It is important that companies not only place the target audience on the market, but also gain confidence and loyalty. As a result, it is easier to persuade the same audience to buy future products and services, because there is already a relationship with which the company will work.