What Is an Advertising Appeal?

CPC is the abbreviation of "Cost Per Click", which is charged per click. This method combined with the click-through rate limit can increase the difficulty of cheating. Each click of the netizen will bring real traffic or potential consumers to the advertiser.

CPC Advertising

CPC is the abbreviation of "Cost Per Click".

CPC is the abbreviation of "Cost Per Click". In this mode, advertisers pay only for the user s click on the ad, and no longer pay for the number of times the ad is displayed. Correct

According to foreign media reports, a report released by market research company Covario on Thursday stated that Google s ad click prices in the first quarter of 2013 may have increased by 39% year-on-year. This is also the first increase in cost-per-click (CPC) for search giant ads in more than a year. At the same time, the combined CPC of Yahoo and Microsoft is expected to grow by 5%.

"The trend that CPC has experienced over the past six quarters seems to have reversed," Covario said in the report.

If Google can really achieve CPC growth in the first quarter, it will signal a turnaround in the search giant's decline. The company's average CPC over the past five quarters has been declining. The reason for this is that Google has shifted more advertising space to mobile devices, and because advertisers are still watching the effect of such ads, they pay less.

Google s average CPC in the fourth quarter of 2012 fell 6% year-on-year, 15% in the third quarter, 16% in the second quarter, and 12% in the first quarter. The company's last year-on-year increase in CPC was in the third quarter of 2011, when it increased by 5%.

Covario said that in the first quarter of 2013, global mobile advertising rates have increased significantly. According to Covario estimates, Google s average CPC in the first quarter reached $ 1.44, and the combined average CPC of Yahoo and Bing was $ 1.04.

Baidu is showing a similar situation. The Chinese search engine company s ad cost per click rose 36% in the first quarter, but only 22 cents.

In the Russian market, Yandex's ad cost per click was the same as the same period at 38 cents. However, it was better than the 16% decline in the fourth quarter.

Covario expects total global paid search spending to increase 33% year-on-year in the first quarter.