What is an advertising appeal?

Advertising attraction is the primary claim used in the advertising market for a specific product or service. Ads, whether they appear in the press, on the Internet, on billboards or on television, usually have one main claim that they use to increase the attractiveness of a particular product. In most cases, the advertising appeal has little to do with the product. Instead, professionals in advertising seek to address emotions, social preferences or other aspects of their target demography. They tend to use words, pictures and music to demonstrate how to buy a given product or service will increase social status, happiness, attraction or other aspects.

There are many different types of advertising strategies to appeal to different aspects of one's character. One of the highly predominant types of advertising attraction is emotional attraction. The purpose of emotional attraction is to create aemocial state beneficial for the objectives of advertisers in those who inId or hears the advertisement. Emotional appeal is usually evoked on the basis of human desires for happiness, comfort and social recognition or fear of social danger or social rejection. Specific emotionally charged words, phrases, pictures or music clips are used to gently indicate that an advertised product or service will increase overall emotional satisfaction with life.

Although emotional attraction is probably the most common type of advertising attraction, many other types of appeals can be used independently of or in conjunction with emotional appeals. For example, humor is a common advertising attraction because it tends to link a product or service with smart and funny news that can remain in the viewer's mind for some time. Romance and sexuality are also commonly used by types of advertising appeals. Many ads suggest that the use of a product or service will make one attractiveMore and more successful in romantic and sexual efforts.

In some cases, the advertising appeal is intended as universal, while in other cases the appeal is focused on a specific audience. For example, many toys and games advertise emphasize how much fun a child with a product can have. This type of advertising attraction can be effective in children and parents, but few others will want to buy products designed for children. Similarly, advertising for expensive suits and elegant jewelry tends to emphasize the way that such products make one elegant and successful, and thus attractive to the rich and successful individuals more than for budget and practical people.