What Is an Advertising Network?

An ad network is a closed online advertising market. As an intermediate link, the network owner first purchases ad inventory from publishers and then resells it to buyers, although sometimes publishers can create their own ad networks.

Ad network

Right!

An ad network is a closed online advertising market. As an intermediate link, the network owner first purchases ad inventory from publishers and then resells it to buyers, although sometimes publishers can create their own ad networks.

Ad network: Ad network.

In the advertising industry, this is a broader concept. It is a platform between a website that wants to sell advertising space and an advertiser who wants to advertise on the website. Well-known large advertising network companies such as Google s AdSense

With the gradual development of the DSP and RTB markets, Ad network is gradually growing in the field of Internet advertising. In the world of online advertising, DSP is still in the ascendant, and it has spread to China in recent years, and has quickly become a boom. At the beginning of 2012, the domestic Internet advertising technology company officially launched its own DSP, and successfully docked with Taobao TANX, becoming China's first true DSP.

DSP has played an extremely important role in the rapid development and innovation of Internet display advertising. It can make the Internet display advertising market more transparent, efficient, and controllable, which is in line with the future trend of online advertising development.