What is an advertising network?

In most contexts, an advertising network is a company that corresponds to advertising of companies to various promotional places, including websites, magazines and television spots. Advertising networks are thus named because they manage networks opportunities to place ads. These are not usually networks themselves. Advertising networks

have long been the basis of the advertising industry. While advertising agencies are usually responsible for accepting advertising campaigns and creating graphics and slogans, networks are those to actually place these ads to capture the eyes of consumers. Most of the science for the success of the advertising network includes the study of consumer trends to develop effective strategies for the placement of ads.

At the same time, the press media was the primary screen of the advertising network. Most network ads are going online today. Although the context could change, many of the main strategies remained consistent.

There are three main types of advertising network. The first is a vertical network, ie a clearly defined listadvertising sites and site locations. Advertising networks that use vertical networks can usually identify where each ad is located.

blind networks work in the opposite way. Advertisers will pay a fixed fee for placing advertising in a certain number of publications on a certain number of websites or for a certain number of days. However, the specifics of where the ads are located are usually not published and are often left to discretion of the network.

For advertisers who know the audience they want to achieve, targeted marketing can be a better and more cost -effective route. Target marketing focuses on advertising advertising to a discrete type of consumer. In the press, this usually takes the form of ads located in Specially Tradillboards outside certain types of shops. It tends to have a slightly more nuanced meaning in the Internet space.

Advertising network operators generally coordinateTarget advertising online by monitoring Internet traffic and advertising advertising by some website users based on viewing history. Watching can be both behavioral - that is, triggered by a history click or tendency to buy - or contextual. The context advertising service depends on the types of websites that a person usually passes, and the type of content he usually reads. This kind of advertising can simply contain a certain brand that a person has recently searched or has been able to offer targeted promotion or trade related to something that the user is currently visiting on the page. Orchestrated AD portion is a characteristic characteristic of contextual advertising.

One of the biggest differences between the work of advertising networks of printing media and online advertising networks is driving technology. Where the advertising network once had to actually maintain contacts with different publishers, today it maintains most of these networks electronically, what is called advertising advertising. ExhaustAdvertising is a type of computer program that uses algorithms and data from various sources to generate prices and availability for certain types of ads across the portfolio of websites. Contacts between people are increasingly rare.