What Is an Advertising Theme?
Advertising theme is the central idea of advertising. It is the aggregate of the position, purpose, and hope of the advertising maker, that is, the problem that the advertisement has to explain to everyone. Because of the different nature of various products, advertising themes cannot be matched or applied, and can only be carefully selected based on actual conditions. There are many directions to choose the right theme of advertising: (1) indicate the origin of the raw materials; (2) explain its history and origin; (3) which raw materials are selected; These contents are the soil that generates the advertising theme, that is, the advertising theme comes from the summary of these four aspects. In addition, (1) the introduction of manufacturing methods; (2) the characteristics of manufacturing methods; (3) what equipment and machines are used; (4) the technical level of workers; (5) the invention of manufacturing methods; (6) the hygiene of manufacturing environments; (7) the size of the company or factory; (8) the history, experience, and reputation of the company or factory; (9) advanced manufacturing methods; (10) structural or quality insurance; etc., which can also be used as the content of the proposed theme . In addition, what plays a key role in determining the theme are the following: (1) the shape of the product and its utility; (2) impressions-visual impressions (auditory impressions, tactile impressions); (3) use effects, multiple uses and usages; The social composition of users, the rewards of users, the praises of celebrities or experts, the ease of use and the ease of use; (4) the beauty, convenience and sturdiness of the packaging. When choosing an advertising theme, you must focus on one or two aspects according to your actual needs. You cannot cover everything. There are too many themes. Some products can be written from the perspective of raw materials or functions without involving the manufacturing process; some products, especially the more complex machinery industry supplies, often need to form an advertising theme from the manufacturing process. The theme must be distinctive, and the language and visual image must be comparable. The use of those general and adjectives may discuss or reduce the effectiveness of the distinctive advertising theme. [1]
Advertising theme
- Advertising theme is the central idea of advertising. It is the aggregate of the position, purpose, and hope of the advertising maker, that is, the problem that the advertisement has to explain to everyone. Because of the different nature of various products, advertising themes cannot be matched or applied, and can only be carefully selected based on actual conditions. There are many directions to choose the right theme of advertising: (1) indicate the origin of the raw materials; (2) explain its history and origin; (3) which raw materials are selected; (4) its quality. These contents are the soil that generates the advertising theme, that is, the advertising theme comes from the summary of these four aspects. In addition, (1) the introduction of manufacturing methods; (2) the characteristics of manufacturing methods; (3) what equipment and machines are used; (4) the technical level of workers; (5) the invention of manufacturing methods; (6) the hygiene of manufacturing environments; (7) the size of the company or factory; (8) the history, experience, and reputation of the company or factory; (9) advanced manufacturing methods; (10) structural or quality insurance; etc., which can also be used as the content of the proposed theme . In addition, the following contents play a key role in determining the theme: (a) the shape of the product and its utility; (b) the impression-visual impression (auditory impression, tactile impression); (c) the use of results, multiple uses and usage; The social composition of users, the rewards of users, the praises of celebrities or experts, the ease of use and the ease of use; (4) the beauty, convenience and sturdiness of the packaging. When choosing an advertising theme, you must focus on one or two aspects according to your actual needs. You cannot cover everything. There are too many themes. Some products can be written from the perspective of raw materials or functions without involving the manufacturing process; some products, especially the more complex machinery industry supplies, often need to form an advertising theme from the manufacturing process. The theme must be distinctive, and the language and visual image must be comparable. The use of those general and adjectives may discuss or reduce the effectiveness of the distinctive advertising theme. [1]
- Advertising theme is advertising
Advertising theme happy
- To live happily is a trend pursued by everyone, and it is also an important psychological phenomenon of modern human beings. Who wants to live in pain? Happiness is an inevitable need for the development of human life at a high level. Advertisements such as cars and travel are often used as advertising subjects.
- A naked bath travel company in the United States advertised with a photo of a naked beautiful girl lying on the beach. The ad reads:
- How free and unrestrained! This will take you to the most beautiful beaches in Europe. The strong sun will tan your whole body, and the pure sea water will moisturize your bare skin.
- Li Ning Advertising Theme
- Gently passed the long sleep of the monarchs of all ages
- In the chapel of Henry VII in Westminster Cathedral in London, all the emperors-Henry VII, Elizabeth I and Queen Mary of Scotland-were buried here. There are 22 generations of emperors who have been crowned here.
- In Britain, there are 30 such famous cathedrals, and each church is a unique piece of art. Come and visit at least one church when you visit Britain, lest. Fake this line.
- A coloured guidebook introducing English churches is available upon request.
- Album tracks :
- CD1
- 01. Love You-Mo Wenwei (Lee Variety Denim Jeans Advertising Song)
- 02. Crying or Laughing-Ke Youlun (Sony Ericsson W800i Commercial)
- 03. Forever Love-Leehom Wang (Sony Ericsson Mobile Ad)
- 04. Hip Hop Tonight-Li Ye + Wu Jianhao (Sony Ericsson K618i Weibo commercial)
- 05. 36 Measures of Love-Jolin Tsai (BenQ Joybee Advertising Theme Song)
- 06. One Thousand and One Nights-Michelle Michelle (2006 Northwestern Cherry Ad)
- 07. Memory Puzzle-Yan Chengxu (UHA Ultra Rich Milk Candy Advertisement)
- 08. It turns out you've always been-SAYA (Cranberry Beverage Advertising Song)
- 09. Masked Confession-Jolin Tsai (IBS Masked Jeans 2003 Advertising Theme Song)
- 10. Encountering Love-Yang Yilin (Chung Chun Telecom emome commercial)
- 11. Spanish Rhapsody-Huang Xiangyi (Advertisement of "Yuquan Wild Cherry Plum Wine" by Taiwan Tobacco & Wine Sales Bureau)
- 12. Celebrate-Yang Yanlin (la tea French tea advertisement)
- 13. Paradise-Jolin Tsai (MOTO V360 Mobile Advertising Song)
- 14. Thank you-Michelle Michelle (Love Gold Jewelry Series Theme Song)
- 15. One meter-Yan Chengxu (mia jewelry ad campaign for gold jewelry)
- 16. Kiss Good-bye-Leehom Wang (Sony Ericsson Mobile Ad)
- CD2
- 01. Signature Action-Jolin Tsai (BenQ Joybee Advertising Theme Song 2004)
- 02. Let Your Heart Go-Wang Lihong (Nokia 3230 Mobile Advertising Song)
- 03. Miss-Yang Lin (7-11 Disney Dolls Advertising Theme Song)
- 04. Kissy-Honey Snow Vicky (OKWAP A267 Mobile Ad)
- 05. Forever Friend-Ke Youlun (Endorsement of PSP handheld game console)
- 06. This Life-This Life-Chen Xiaochun (The Theme Song of Jin Sheng 2004)
- 07. Look at me 72 changes-Jolin Tsai (2003 "God's Realm Episode Alcatraz" online game advertising theme song)
- 08. Ask for more-F4 (Pepsi 2002 Advertising Theme Song)
- 09. Alright Michelle Vicki (OKWAP A267 mobile commercial)
- 10. Allergies-Yang Shulin (JUICE ART Love Golden Oath Advertising Theme Song)
- 11. Single Room with Double Bed-Mo Wenwei (7-11 Travel TV Commercial Flower Appreciation Theme Song)
- 12. Greek Girl in Wishing Pool-Jolin Tsai (MOTO E680i Mobile Ad Song, 7-11 Hello Kitty Badge Article Theme Song)
- 13. Liang Liang's Promise-Li Yan (De Beers Diamond Commercial)
- 14. Huatian Cuo-Wang Lihong (Sony Ericsson W900i Mobile Ad)
- 15. Pirates-Jolin Tsai (2004 Tianyi Refining Advertising Theme Song)
- 16. I want it now-Yan Chengxu (Pepsi)
Advertising theme economy
- Economical, practical, and inexpensive are the standards of human shopping in contemporary society. High consumption is only a part of people's lives, and for ordinary people and working-class people, the grade of purchasing goods is always in the middle and low grades. The product occupies a clear advantage in price and stimulates consumers' desire to buy. Home appliances, food, and economic cars are often used as advertising subjects. Such as Ford's advertising:
- In the sun, diamonds and glass beads can sparkle and emit dazzling glamorous colors, but glass beads cannot be compared with diamonds after all. By the same token, telling consumers how a product is good for you from a single point of view, and leaving other facts alone, will cause consumers to get confused and make wrong judgments.
- Classic advertisement
- We believe that consumers are wise. You must understand the principle of "diamond and glass can be compared." We respect your judgment and choice.
Advertising theme quality
- Commitment to consumers on product quality, after-sales service, etc., guarantees that this is where businesses succeed. Commitment in the manuscript can enhance consumer trust and build a brand image. Home appliances, building materials, and brand-name clothing are often used as advertising themes.
- An apology advertisement from Zhejiang Haolaixi Clothing Co., Ltd. not only did not damage the image of the enterprise, but also won widespread praise from consumers because of their honesty, which significantly increased the sales of Haolaixi clothing. The full text of the apology ad is as follows:
- We promised you: "Everyone who purchases Holison high-level shirts will have a bubble before the collar and cuffs are washed out due to normal washing and washing. They can be returned for free in any city in the country. I also apologize for giving away a Holison boutique. "
- In order to solve the problem of easy blistering and deformation of the shirt neckline and cuffs, we made every effort to repeatedly test the fabrics and accessories produced by nearly a hundred manufacturers in more than a dozen countries, and adopted special processes such as high temperature treatment to finally make the shirt The collar and cuffs do not foam or deform under normal washing and washing, and have changed from myth to reality.
- Every effort is just to let you wear a good Western shirt truly enjoy that perfect confidence and comfort.
- However, we are still one step away from perfection. Of the 980,000 shirts sold, 104 had blistering at the neckline or cuffs. Although this is our negligence of 1.02 per ten thousand, it is a 100% loss to you. Although we have fulfilled our promises, our guilt is hard to diminish. For this reason, we once again express our deep apologies to you who care for the growth of the West.
- No matter when and where, from the moment you put on your shirt, we will share the joy with you.
Advertising theme love
- Love is the eternal theme of human beings, the deep life impulse of the human spirit, and the basic phenomenon of social reproduction and interest. Love creates beauty, it creates people's sensitivity and love for life, it penetrates people's interest, ideals and life feelings. Advertising articles for household appliances and daily necessities should choose this theme, which can produce a kind of touching and touching power. Look at a clothing ad called Donghua Woolen Clothing Factory:
- Love themed ads
Advertising theme honor
- Honor is a praise. People usually achieve achievements in their careers and contribute to society. They always hope to be respected and appreciated by society, and recognized for their value and psychological satisfaction. This psychological satisfaction is a sense of honor. Honor is the spiritual need of human morality, culture, and reputation. Advertising articles of high-end products and fashionable styles should be used as the theme. For example, an Italian shoe advertisement:
- Famous lady Shuyuan, famous new products.
- People with certain social status and economic strength love to show their status and prestige. At the same time, when these people purchase goods, they often have a well-known and ostentatious motivation to purchase, so as to show their social status over ordinary people and to indicate the wealth of life or their outstanding living ability. This subject matter is often cited in high-end consumer goods. "Beautify Life" magazine has published a Paris fashion ad, the ad text is:
- Blazing Fire and Beautiful Red-Paris Fashion
- The red blood of iron's dignified blood galloping in the women's world
- The blazing fire beautiful red gives you the grace and grace of the lady's elegant and luxurious empress
Advertising theme fashion
- Fashionable things are always trendy and always lead consumption. In the consumer goods market, consumer buying trends have a strong psychological impact on people. People more or less show a trending and novel demand for goods. Consumers attach great importance to product styles and social popular styles when purchasing goods, and do not take too much consideration into the practical value and price of the goods themselves. Fashion always makes people want to stop and produce impulse purchases. Therefore, the theme of fashion must be highlighted in the manuscript. Here is the magazine advertisement for "Jiaxue" Anti-Black Sun Lotion:
- Title: Grand Launch of Oil-Free Sunscreen
- text:
- The new scientific research of Jiaxue plant skin care adopts the latest technology, and newly launched Jiaxue anti-black sun lotion. The unique completely oil-free formula completely solves the "greasy, air-impermeable" troubles of summer skin care, making the skin refreshed and relaxed after use. It's greasy, and it won't "glossy" anymore; the product is rich in natural aloe sunscreen ingredients, effective sun protection, the skin does not tan, does not hurt, and it is still white and bright in summer. Jiaxue anti-black sun lotion, no oil, no greasy, no sunburn!