What is a billboard?

Billboards are a highly effective advertising strategy. In the United States alone, advertisers spend $ 5.5 billion (USD) annually for this method of communication - adding 5,000 to 15,000 new billboards in this process.

When placing along the highways, interstate and busy streets in the city center, billboards use funny slogans and engaging images to attract drivers' attention. Since the billboard has only a few seconds on the impact, the design of ads for this type of media is a complicated task. It can often take months to create an ad for a billboard. From 1925 to 1963, Barma-Shave was one of the most important Billboard advertisers. The company attracted great attention by publishing a catchy pink outstretched on four or five different billboards. The promise of the punch lines for the Final Billboard was a source of entertainment for drivers, and the company often organized competitions encouraging customers to present their own Burmese shaving. While billboards wereOnce commonly used to advertise tobacco products, this practice was banned in 1997. However, Billboard advertising is still used by political candidates, government agencies and non -profit group communities.

Although the billboard advertising is a relatively simple concept, there have been a number of technological advances in the process as years have passed. For example, some designers create ads that have part of the image hanging from the edge of the billboard. Some newer billboards use technology called tri-action movement to make a billboard with three separate parts, resulting in three billboards in one. There are also digital billboards that are computer to turn a number of advertising. Some companies even experiment with the use of interactive and holographic billboards.

While billboards are very popular among advertisers, this method of advertising attracted its fairThe share of criticism. For example, many environmental groups do not like billboards because they believe that advertising supports consumers' culture and at the same time interferes with the natural landscape. Some organizations have complained that excess of unattractive billboards can damage the efforts of tourism in larger metropolitan areas. There were also studies that indicate that billboards create distractions of drivers that can lead to dangerous traffic accidents. In response to these complaints to Hawaii, Alaska, Vermont and Maine, the laws restricting the use of advertising for a billboard were passed.