What is an effective consumer response?

Effective Consumer Reaction (ECR) is an access to supply and demand that focuses on identifying what the customer wants, and then married elements of information and supply chains with these wishes. The process usually extends in the fulfillment phase and ensures that customers deliver the goods and services that are purchased in things that are perceived as early and efficient.

In the heart of consumers 'effective reaction properly evaluates consumer demand and adapts the process of demand control to meet customers' expectations. For example, if the average consumer of the SODY product wants to buy at least a dozen product units every week, the manufacturer will ensure that the production level is high enough to satisfy this demand. In addition, the manufacturer will make sure that SODA is delivered to retailers in time, so consumers do not have to wait if they want to make a purchase.

While the exact methodology involved in the effective reaction of consumers will be slightly different from one setting to another, there are several basic principles that tend to relate to in any situation. First, the process of creating and supplying products must be consistent. If you do not do so, it will risk that it will not be possible to meet the expectations of customers, which in turn causes the consumer to seek further ways of meeting these needs and needs. For this reason, manufacturers must accurately assess the current demand for a given product and ensure that production quotas consistently provide finished goods that meet this level of demand.

Another important part of consumers's effective reaction is to ensure that the produced products are easily accessible to consumers in the amount they consider desirable. If the customer could not buy the required number of units, they may decide to go with a competitive product that is in the amplifier Supply. If this happens, the client can decide to stick to a new product and never return even if the delivery increases.

The process of effective consumer reaction also includes inYet production costs with unit prices paid consumers. The aim here is to set the unit price at the level considered to be an attractive consumer and competitive prices offered on similar products. At the same time, the unit price must be sufficient to cover the total costs of providing goods or services to consumers, while allowing the company to achieve some profits from the operation. Continuous control of this component is constantly necessary, as the fluctuations in raw materials, changes in consumer taste and many other factors can provide justification for adjusting the unit price up or down.