What Is Competitive Industry Analysis?

Industry analysis refers to the application of analysis tools such as statistics and econometrics on the economic conditions of the industry, product production, sales, consumption, technology, industry competitiveness, market competition pattern, industry policy, etc. In-depth analysis to discover the internal economic law of the industry operation, and further predict the future industry development trend. Industry analysis is a meso-level analysis between macroeconomic and microeconomic analysis. It is the only way to discover and master the operating laws of the industry. It is the brain for the development of enterprises in the industry. Development is decisive.

industry analysis

Industry is a group of many similar companies. If we only conduct enterprise analysis, although we can know the operation and financial status of a certain company, we cannot know the status of other similar companies, and we cannot know the position of the company in the same industry through comparison. And this is very important in a highly competitive modern economy. In addition, the position of the industry's life cycle restricts or determines the survival and development of the enterprise.

Before the car was born, how brilliant was the carriage manufacturing industry in Europe and the United States, but today, even the automobile industry has entered a period of stability in the life cycle. This shows that if an industry is already in a recession, the companies that belong to this industry, no matter how strong their assets and how strong their management capabilities, can't shake off their dark prospects. Who else wants to invest in horse carriage production on a large scale?

When considering new investments, investors cannot invest in the "sunset" industries that are about to decline and be eliminated. When choosing stocks, investors must not be confused by the immediate situation. Instead, they must analyze and judge whether the industry to which the company belongs is in the start-up, growth, stable, or recession period. Never buy stocks in those industries that are in the recession period. .

Explain the development stage of the industry and its status in the national economy, analyze the various factors affecting the development of the industry and judge the impact on the industry, predict and guide the future development trend of the industry, judge the value of industry investment, and reveal industry investment Risks provide decision-making or investment basis for government departments, investors and other institutions.

The industry analysis report should not be a list of data or information. It must be based on the purpose of the analysis. The following conclusions need to be given in the final report:

1. Whether the future growth of this industry has investment value.

2. Which are the leading companies in the industry.

3. What are the key factors for competition in the industry to surpass competitors?

4. Whether companies in the industry can go to the capital market or have opportunities for mergers and acquisitions.

According to the key content of the above three industry analysis, our industry analysis will be more effective, meaningful and valuable. We may not need long-form analysis and massive data and charts to describe it. The conclusions we get are the key. A few days ago, the real estate market continued to be active in 2013. The investment in real estate development in the first 11 months has exceeded the total amount of last year, with a year-on-year growth rate of 19.5%. Prior to the intensive real estate regulation and control policy was also digested by the market, the active rigid demand pushed the volume and price of the residential market to rise. In order to cool the market, local regulatory policies have been introduced in first- and second-tier cities at the end of the year, including strict restrictions on purchases and increasing the down payment for second-homes. It is expected that the regulation on the residential market will continue in the short term. ^[1]

Chapter I Industry Overview

Section 1 Industry Introduction

Product Development History

Section III Current Industrial Policies

Section 4 Life Cycle of the Industry

Section 5 Industry Market Competition

Chapter II Product Production Survey

Section 1 Domestic Production Statistics

Product composition

Production statistics

Regional output structure

Section 3 Enterprise Market Concentration

Section 4 Product Production Costs

Section 5 Project Investment and Construction

Chapter III Survey of Product Consumption

Section 1 Survey of Product Consumption

Section 2 Special Research Survey

Section III Survey of Consumer Groups

I. Composition of consumer groups

Consumption characteristics of different groups

Third, the survey of demand scale of downstream consumer market

Section 4 Survey of Consumer Regional Markets

Section 5 Brand Satisfaction Survey

I. Brand Structure

Investigation of brand regional differences

Brand Satisfaction

Section 6 Channel Investigation

I. Sales Channel Analysis (Tight, Loose, Main Channel, etc.)

Composition of consumer places

Chapter IV Survey of Product Import and Export Markets

Section I Import Market

I. Structure of imported products

Geographical pattern of imports

Third, import volume and amount statistics

Product Export Market

1. Structure of export products

Geographical pattern of exports

Third, export volume and amount statistics

Section III Product Import and Export Policies

I. Trade policy (dumping and anti-dumping)

2. Tariff Policy (Preferential or Restrictive)

Chapter V Survey of Typical Enterprises and Brands

Section One Enterprise One

I. Company profile

Product composition

Production and sales statistics

Development plan

V. Regional Distribution of Products

Section 2 Enterprise II

I. Company profile

Product composition

Production and sales statistics

Development plan

V. Regional Distribution of Products

Section III Enterprise III

I. Company profile

Product composition

Production and sales statistics

Development plan

V. Regional Distribution of Products

Chapter 6 Survey of Consumption in Key Cities

Section 1 Beijing

I. Product Brand Structure

Composition of consumer groups

Composition of consumption channels

Fourth, the price trend

V. Product Satisfaction Survey

Section 2 Shanghai

I. Product Brand Structure

Composition of consumer groups

Composition of consumption channels

Fourth, the price trend

V. Product Satisfaction Survey

Section 3 Shenzhen

I. Product Brand Structure

Composition of consumer groups

Composition of consumption channels

Fourth, the price trend

V. Product Satisfaction Survey

Section 4 Xi'an

I. Product Brand Structure

Composition of consumer groups

Composition of consumption channels

Fourth, the price trend

V. Product Satisfaction Survey

Chapter VII Market Segment Investigation

Section I Market Segment One

Product application characteristics

Market capacity

Consumption Mode

Development Trend

Section II Market Segment II

Product application characteristics

Market capacity

Consumption Mode

Development Trend

Section III Market Segment III

Product application characteristics

Market capacity

Consumption Mode

Development Trend

Chapter VIII Market Upstream and Downstream Market Survey

Section 1 Raw Material Market

I. Composition of upstream raw materials

Second, domestic production and sales

Third, the price trend of raw materials

Fourth, the supply of major suppliers

V. Industrial Policy

Consumer Market

I. Consumer market composition

Changes in the structure of the consumer market

Relevant policies for downstream markets

Consumption of major consumer groups (enterprises)

Section Three Industry Chain Operation Analysis

I. Industrial Environment Analysis

Analysis of upstream and downstream correlation

Section 4 Forecast of Industrial Development Prospects

Chapter IX The main conclusions of this research report and the exclusive strategic suggestions of Junlue Industry Research Institute

Section 1 Main conclusions and opinions

Section 2 Exclusive Strategy Suggestions of Junlue Industry Research Institute

[Partial chart]

Chart product development history

The life cycle of the chart

Chart product composition