What is conceptual marketing?

conceptual marketing is an advertisement concept where the focus is moving from a particular product to the brand identity. By establishing a brand as a cultural or social focus, traders must focus less on specific products; In principle, everything is visible to the brand in the same light. For example, it is possible to focus on a specific color or shape to combine it with the brand. After people see this picture, they think of the brand, even if the actual picture is not related.

The main focus of conceptual marketing is the division of corporate identity into a single, very simple idea. Since then, traders have been trying to combine two concepts in the minds of people. By associating these things in the minds of people, it is possible to withdraw from all the smallest references to product lines. A company that sells small technological products can choose the "entertainment" or "young" concept. From now on, advertising focuses on strengthening this idea. The product itself could actually change from the non -regriptual series behindDriving to the one that uses a modern aesthetic sense to keep it all advanced. In this case, advertising would also try to compare with its competition and generally shows them as "old" or "non -cold".

In the case of a company that sells items that are strongly based on the product line or brands, such as the store with improving houses, this idea works a little differently. In this case, people will know all sorts of things that they can buy from the store; They only need the constant strengthening that exists in this store. This type of conceptual marketing often focuses on basic but still recognizable, shape or color. This allows the company to get unintentional advertising whenever the consumer sees an associated picture.

cases of cases, conceptual marketing is performed only by the largest companies. The types of advertising that is needed to create an association are far behindOli small to medium business. This price includes a large number of different and unrepeated ads on television, radio, press sources and billboards. Basically, any place where one could see advertising, there is a chance that one of them will see. By bombarding people with associative images, conceptual marketing creates a subconscious without being aware of the consumer.