What is consumer behavior?
Consumer behavior consists of actions that consumers accept when deciding to purchase various goods and services. Studies of this phenomenon often focus on psychological and other factors that motivate people to buy a product or refuse it in favor of some other options. To create a successful marketing campaign, it is necessary to understand these factors and use these behavior in a way that motivates consumers to buy.
One of the key elements that affect consumers' behavior is consumer self -confidence. People who long for admiration to feel good about themselves often go to extraordinary lengths to get verification from others. This will often lead to the purchase of the latest fashion clothing and the latest car loaded car and see in the right places can be extremely important. On the other hand, people who are less interested in what others think that it is likely to focus on it that they consider to be practical and able to provide them with comfort and sunshinethe stickers that require.
Cultural factors can also play a role in creating consumer behavior. For example, negotiations with the store owner over the price of the item is common practice in many places around the world. In some cultures, arguing about prices before purchase is considered an essential part of the process. In other places, the idea of attempting to negotiate with the trade owner is considered inappropriate and even gross. People who travel often adapt their consumer behavior to match the local standard and are therefore perceived as part of the social norm.
Social pressure is a related factor that has a significant impact on consumer behavior. Consumers can be motivated to buy specific brands, because people who admire have bought the same products. The desire to fit into the social circle can affect the selection of clothing, food, type of home and neighborhood and almost whatOther decisions on the purchase. With social pressure, the emphasis is not focused on standing out and admired, but to fit into the group of choice and to be recognized as part of this group.
Education also plays a major role in determining consumer behavior. This applies to both formal education and learning in general. Once people have more about their purchase options, products that were once desired could be discarded aside in favor of other products that the consumer considers more attractive. For example, the consumer can be perfectly satisfied with the specific brand of canned soup until it knows that the product is loaded with sodium. At this point, the consumer localizes and begins to prefer a brand that includes a lower amount of sodium, while still satisfying the consumer's desire for tasty soup.
Consumer behavior is studied both in terms of sectyors population and individuals. By understanding what can affect shopping habits, businesses are able to create PRoducts that are likely to appeal to a large number of consumers and advertise them in a way that has attracted the attention of the target market. This process of consumer behavior evaluates because the consumer tastes and needs over time. For this reason, society always evaluates the success of its current efforts and, if necessary, make changes to maintain this success.