What is a corporate sponsorship?
Corporate sponsorship is an agreement between the company and another party in which the company provides support to the other party in the form of money, goods or services to help the other party's work. This kind of sponsorship is common in sports, media and art. One of the common scenarios is that the company provides support for a sporting event or series of events. A company sponsor can provide money for expense or donate items relevant to this event.
The company's support and logo are displayed in conjunction with a sporting event. Those participating in the event can wear the company logo on their uniforms. The logo can also be included in posters and characters that are highly visible to the audience present at the event and those who watch TV. The aim of the company is for the group fans to sponsor the group to connect them. Sponsorship can be considered asA way to increase the visibility of companies on the market that they do not normally reach.
In some cases, the sponsorship of corporate sponsorship may allow a sponsor solely associated with a certain event. For example, credit cards can agree to sponsor a number of events. In exchange for their sponsorship, their card will be the only credit card received at any places associated with this series of events.
Some corporate sponsorship can provide a corporation of the name. For example, some corporations buy the right to name stadiums, special events or even teams. These are generally long -term, multi -year sponsorship.
Corporation can also decide to sponsor the non -profit organization. This may include the provision of money or services of museums, schools, art organizations or other charity organizations. In exchange, the corporation is listed as a sponsor of this ORGanization. Although this type of sponsorship is less immediate commercial benefit, the corporation allows the corporation to be involved in the community's charity work and build good will in this community.
Najednou bylo společné sponzorství pro televizní a rozhlasové programy. The term “soap opera” comes from daily radio and television dramas, which were commonly sponsored by soap manufacturers. In 2011, this kind of sponsorship in the United States fell out of fashion.