What Is Corporate Sponsorship?

Sponsorship is a Chinese word and pinyin is zàn zhù, which means support and assistance. From Liang Huijiao of the Southern Dynasties, "Secretary of the Monk, Righteousness, Two, Daoan": "An Yi Baima Temple is narrow, Nai Geng Li Temple, and its name is Tanxi, which is also the Qingyin Zhang Yin House. Rich elderly, and sponsored, build a tower On the fifth floor, there are four hundred apartments. "

[zàn zhù]

Sponsorship is a Chinese word, the pinyin is zàn zhù, which means

Sponsorship is a public relations thematic activity in which social organizations sponsor social undertakings or social activities for free by providing funds, products, equipment, facilities and free services. Sponsorship is a kind of contribution to society, a kind of credit investment and

1. Sponsoring sports activities < br As sports competitions are the subject of enthusiastic reporting by the media, and they have a large audience, they are very attractive to the public. Therefore, social organizations often sponsor sports activities to increase the impact on the public. Breadth and depth. Common forms of sponsoring sports are:

Sponsored events are very technical

In the sponsorship activities of social organizations, as an investment behavior and propaganda method, it has strong policy and skill, and must pay attention to the following specific matters in actual operation:

1. Sponsorship activities must focus on social benefits in order to gain the general goodwill of the public. Generally speaking, social organizations should give priority to sponsoring social philanthropy, welfare, public municipal construction, and cultural and educational activities.

2. Sponsorship activities must be conducted in accordance with legal norms.

   There are two main meanings:

   First, the sponsors should be legal. They must carefully study and confirm whether the sponsored organizations, individuals or social activities themselves have a good social reputation, and whether they have a positive and extensive social impact to ensure that the sponsored activities can achieve good social benefits. Otherwise, it will give the public a feeling of "helping others", which is not only not conducive to the purpose of sponsoring activities, but will also damage the image of the organization.

   Second, the way of sponsorship must be legal, both strictly complying with policies and regulations. Violating policies and regulations, and using sponsorship to misbehave, will also damage the image of social organizations.

3. Sponsorship activities should be carried out within their means, not on impulse or emotion. The amount of sponsorship funds, for example, is within the range that social organizations can afford. List the total sponsorship budget each year and sponsor within the budget.

4. At present, there are many sponsors in the society, and fish and fish are mixed with each other. Enterprises should carefully taste them; for all kinds of recruiters who obviously cannot meet their requirements, they should frankly and sincerely explain the relevant policies of the organization, and should not be yielded by threats and lures. When necessary, you can resort to public opinion and laws to protect the legitimate rights and interests of the organization

5. Attention should be paid to retaining a portion of the mobile money as a reserve for temporary and major events.