What is your own media?
Own media is a wide term used to describe printing and other media types that are designed specifically for a particular entity to build brand recognition and customer relationship with this entity. This approach, sometimes known as branded media or own publishing, can be used to provide media content to customers to help strengthen the connection between the seller and the customer. Using a habit or member media is common in many industries, including travel, electronics, textiles and other key industries with a global presence.
One of the more common examples of your own media is found in the travel industry. Many airlines provide passengers privately branded magazine that they can enjoy during the flight. The magazine will often include special features written especially for publications such as profiles of various destinations, technologies that may be interesting for readers, or even stories about human interests that help pass through time. The magazine will also often include advertising that is likely to be interesting to the passenger, along with information that can be useful during the flight. Airlines routinely encourage passengers to take magazines when they got off, which increases the chances that the brand recognition will be reinforced.
other industries also use their own media as a means of strengthening links between sellers and customers. Production suppliers often create adapted magazines, newsletter and similar media that are provided to customers free of charge. This provides another way to get the name of the supplier in front of the customer and increase the level of the relationship. Even service companies sometimes use some form of their own media, such as a liner with tips, recipes and short stories that can be closed with a monthly account for public services and provide something that customers can consider useful or entertaining.
While printed media are a traditional form of their own media, the arrival of the Internet has expanded the extent of this type of publication. Consumers who are registered customers of a business entity today can be able to use login data to have access to features and other types of information that are not easily accessible to others. At the same time, these registered users can log in to the e -mail media list, which allows suppliers to regularly send electronic newslets to these users. As with printed counterparts, their own media is used to inform and entertain with regard to strengthening customer loyalty and attracting clients to continue trading with suppliers.