What is Cyber Monday?
Cyber Monday is a name for Monday after Thanksgiving in the United States, where many online retailers begin their sale of holidays. The name was inspired by "Black Friday", Friday after Thanksgiving, which refers to the traditional beginning of the Christmas shopping season for brick and mortar retailers, those who have physical stores offering deep discounts and specialties to attract shoppers. The US National Retail Federation Shop.org created this term in 2005 on the basis of an apparent increase in internet traffic and sales on the first day when most people return to work after a four -day weekend.
Is Cyber Monday?
Although the name "Cyber Monday" has been invented as a marketing term, there is evidence that supports the idea that online sales increase shortly after American thanksgiving. Because it is when most holiday shopping starts in the US, sales across retailers are higher in this time of year. Many shops that offer before the holiday and blackFastening sales will expand these discounts on the Internet and often offer different or other sales only online only. Analysts also say that internet traffic tends to be on Monday because workers are returning to the office; Although about 2/3 of American households have a broadband internet connection, a large number of online shopping are still carried out from computers in the workplace.
Monday after Thanksgiving is not always the biggest day for the sale of the Internet - which usually comes on Monday later in December. For many retailers, customers have to order at least a week or two before the holiday if they want their gifts to deliver Christmas, and that's often the busiest time for online sales. Some retailers with electronics will also save the best sales for Christmas.
The idea of Cyber Monday, however, caught up with consumers and the sale for this day increased sharply. Between 2006 and 2011, online expenses doubled, on Monday after thanksgiving on Monday after Thanksgiving on Monday more than $ 1.2 billion (USD). This idea has also expanded all over the world, with retailers in many countries, including Canada, Great Britain, and several others in Europe, offer shops on this day.
are the best sales on Monday?
Many online retailers offer discounts and savings for web customers who get their orders in Cyber Monday. Some online companies also offer incentives and savings for first customers as well as free shipping. Because the term was specially designed as a marketing tool, many retailers use it as a way to promote sales at the beginning of the season.
Cyber Monday, however, is not necessarily the only time when discounts are offered. Although they can promote Monday after Thanksgiving, many websites have the sale of black Friday that start the previous week or "cybernetic week" that lasts the wholea week after. While the best of the best shops seem to be offered at the beginning of the season, most internet retailers will offer discounts during the holiday shopping season.
roles of smartphones
A small but growing percentage of online holiday sales is also made through mobile phones. Given that more and more consumers have smartphones with Internet access, shopping comparison became even easier. The growing number of retailers has applications that allow consumers to find products in the store before making a purchase. This allows the potential buyer to compare an item considering other similar products, find out if the offer is available online, and make a purchase immediately using the phone.
How the Internet affects the sale of stores
Internet is not just a sales channel; Many consumers examine their purchases online before shopping. Many retailers understood this, even for those individuals who givePrior to buying your gifts, the Internet can still be a great marketing tool. Online retailers usually offer a large amount of information along with pictures of their high -resolution products so that consumers can explore and take decisions before going to purchase. While many of the shoppers walking online stores during Cyber Monday do not have to buy their gifts online, research they do can lead to shopping in stores a few days later.
This effect also works in the opposite direction. Some sales of cyber Monday may be the result of people who could not find what they were looking for - or the price they were looking for - during their black Friday weekend shopping. For other consumers, it can see how the product in the store can help decide if they want them; However, they may decide to postpone the purchase until they are able to make more comparison of online shopping.
Many retailers use the Internet in other ways to pRopagation of spending online and brick-a mortar shops. Online advertising is very common because stores advertise shops in stores on their website and via e-mail newsletter. E-mail coupons have become very popular and often include special codes that allow you to attribute the same discounts to shopping in a store or online. Smartphone applications alert consumers to special stores and may include mobile coupons that may not be printed.