What is the catastrophe capitalism?

The capitalism of the catastrophe is a term that concerns the generation of profits based on the occurrence of some type of disaster. The deadline was first created by Naomi Klein in his work shock doctrine and focuses mainly on large business activities trying to create products that consumers then buy because of fear of some type of potential or imminent disaster. Over time, the term The catastroph of capitalism was used for profits achieved as a result of deforestation, during and after and after and even in the marketing of products in a way that creates anxiety that can only be released by the consumption of the product.

In many cases, catastrophic capitalism occurs due to marketing efforts for the uncertainty or concern that consumers hold. For example, an insurance company can use graphic display of the consequences of a tornado or floods as a means of encouragementing POssential customers for the purchase of insurance coverage that would protect them if these types of disasters occurred in their areas. Similarly, the company selling camping equipment and needs to go through a marketing campaign that emphasizes readiness if access to water, electricity and other tools is interrupted after a hurricane or even a kind of disaster caused by man. With each scenario, the idea is to conjure up pictures in the minds of consumers who are alarming, create worries and tension, then offer a solution in the form of a product or a specific product line.

supporters of capitalism disaster often point to the fact that while the techniques used to attract consumers' attention can be somewhat intense, there are events that have occurred in the past and could again become compared to the right circumstances. In view of this, the promotion of purchasing and proper use of goods and services is considered to be different from promoting any typeconsumer products. From this point of view, this approach to income generation in the free market situation is nothing but identify the need and offer resources to satisfy this need.

Detrustors of the concept of capitalism of disasters sometimes notice that it is more at work than to enjoy the benefits of the free market. Motivation can sometimes be as political as economic. This unique political economy hybrid relies on the creation of the illusion that if the approach is not accepted, the consequences for future generations will often be desperate. The creation of fear is the hope that consumers will decide rather than consider evidence for themselves and find out whether the product or approach is actually a response, or whether other solutions would bring results that are equally effective. This approach can be used to justify the creation of a government initiative or even to support the idea of ​​abolishing the Given initiative, depending on the objectives of an individual or group supporting action.