What is geo targeting?

geo targeting is a type of specific type of Internet marketing efforts that adapt ads to a specific site of users, so ads are more likely to be relevant. While some ads are designed for national products, other types of advertisements can be easily accepted by a local audience. GEO targeting is used in all kinds of Internet marketing efforts, from political ads to consumer products and travel related efforts.

One of the biggest critics of Internet marketing in the first days of commercial businesses on the web was that it was not practical to target local advertising very easily. Unlike a newspaper or magazine that can print advertisements for certain cities or provide inserts only for certain places, the Internet was wider to the extent. Although in many cases it could have been an advantage, advertisers who want to reach a local audience would often find their money spent not only to the local audience, but also many others. GEO MARKETing helps to take on some of these restrictions.

To make a geo target for functioning, a site must have a server that is able to understand the user's IP address and where it comes from. IP addresses are often very specific to geographical regions and often identify the state, region or city. The server can then determine which ads will be placed on the page based on this geographical location.

Advertisers can pay more in advance for geo services, simply because it means that their ads are relevant to more people. If the payment for advertising is paid on the basis of the click, then the advantage is both the website and the advertisers to make sure that the content of the ad is as relevant as possible. Otherwise, revenue will drop because users do not find or usable ads.

In some cases, the efforts of a geo target could be a productive objective if the product hadWide attraction over more regions. If the advertised product has a broad attraction, the use of geomarketing may be limited. In such cases, the main goal is to achieve the widest possible audience, a place where the Internet can excel.

In some cases, national products of GEO marketing situations can also use national products. For example, when promoting a heavy winter coat, the message may be to those who live in colder climates, focusing on the ability of the coat to maintain one in the heat throughout the winter, with an emphasis on insulation. In the southern climate, there may be a message how good can be a coat for winter ski trips, focusing on being waterproof and breathable.