What is Green Marketing?
6 These products are usually designed using natural or recycled materials and reportedly have a small to no negative impact on the ecology of the planet. Many goods that meet these criteria are biodegradable, which means that it actually helps to supplement the planet rather than creating added load to nature.
The idea of green marketing is to find ways to connect consumers who want to live a lifestyle that is as environmentally responsible as possible. This includes the identification of the right media to address these consumers. For example, a green marketing campaign may include the use of online advertising because this approach does not require the use of paper products to create ads for printed copies in newspapers or magazines. In the event that printed media are used for advertising, the Green Marketing campaign can only select ads to printed publications that use recycled paper.
As with any marketing strategy, Green Marketing will try to convince consumers that the products listed in ads are actually environmentally friendly. This often involves pointing out the lack of chemicals or the use of synthetic materials in products. Other times, advertising can highlight the use of recycled materials in the production of these products. With the services, the approach is often that the use of the service allows you to achieve the same goals without leaving an environment on the environment.
For example, the teleconference office can introduce itself as a green product through a green marketing campaign. This is achieved by pointing out that there is no need to spend time and resources traveling to Common by means of teleconference to organize virtual meetings. By organizing meetings by conference call, each participant uses less gasoline, which in turn reduces the demand for oil products and leads to less emissions to ATMosphere.
Green marketing, as well as any other form of marketing or advertising, must follow the standards set by the jurisdiction where the ads are available. This means that the content of any ads created by a marketing campaign must be honest in its claims for the functions of goods and services. Should the trader submit information about the products included as factual, if this information is indeed unofficial evidence or opinion, it is likely that the agency that has prepared a marketing campaign will be fined. There is also a possibility that the manufacturer of the product or products involved in the campaign is also subject to fines, as well as frontal litigation and other repressive measures.