What is an interactive television advertisement?
Interactive TV advertising is a marketing technique in which ads are displayed with a message asking viewers to press the button if they want more information about the product or advertised service. This ad is trying to imitate the interactivity of online marketing to make TV ads more successful. Interactive television ad also tries to change what the ads will see to the viewer to focus on the interests of this consumer. Along with the viewer drawing, interactive advertising provides advertisers a better metric that is used to measure commercial reactions, because ordinary advertising only gives advertisers a hint of how many people saw advertising, not how much it responded.
The difference between normal advertising and interactive advertising is quite clear. In an interactive television ad, there will be a message, usually at the top or bottom of the TV screen to ask the viewer to press the button on the TV driver. This message will be said to say that pressing a buttonIt will reward respondents with more information, coupons or other benefits. After selecting the button, the viewer will be transferred to a new screen that can display coupon code, interactive television game, surveys or digital brochure.
Interactive advertising on TV is trying to imitate interactive online advertising, a strategy that has proved to be very effective. Both methods involve the viewer and allow him to see something fun or informative. In this way, viewers are more likely to buy a product or trust the company because they do more than just show a 30 -second clip between the show. It also gives business more sales points because it can better educate or entertain the customer with interactive advertising than with normal.
Another reason for interactive television advertising is because it allows advertisers to knpass what the viewer wants to see. For example, if the viewer clicked to getHe looked at more information about several ads for food and kitchen, then advertisers know that the viewer is interested in culinary products. The interactive ad strives to not only attract in the audience, but also find out what the viewer wants, so only targeted ads will appear to this viewer.
When the advertiser uses regular advertising, he will know how many people he viewed advertising, not how much he emotionally answered. With interactive television advertising, the advertiser will know exactly how many people answered. This is a better metric of success, because the answers have a higher chance to turn into sale.