What Is Keyword Advertising?
The so-called keyword ads: each ad will provide some keywords, when you use a search engine (for example, the most common search engine advertising media in China are Baidu, Google, Yahoo China, Sohu, Sogou, NetEase Youdao, etc.) When these keywords are displayed, the corresponding advertisements will be displayed on the pages of some related websites. This has the advantage of providing customers with a lot of relevant information in a fast, flexible, and rapid manner.
Keyword advertising
Right!
- So-called
- Keyword advertising (keyword) is a type of text-based online advertising,
- There are five main types of keyword ads:
- To ensure orientation
- Submit as many product names, product names, and service names as keywords on your website. Some of these keywords may have a low chance of being searched, but this also means that they are highly targeted. Once targeted users search, your site will be prominently displayed, and visitors are more likely to be your customers. And most importantly-no matter how many keywords you submit, it's free.
- Although Baidu mainly provides Chinese search engine services, due to its huge influence, many overseas merchants will also find products through Baidu search engine. At the same time, some products or services are more suitable for searching in English.
Keyword ads increase awareness
- Search engines have absolutely leading online business traffic, and search engine keyword marketing is one of the most important parts of online marketing. The ranking of a website in a search engine website directly affects the visibility of the corporate network.
Keyword ads are highly targeted
- Only when the netizens use keywords purchased by the company, the relevant information of the company will appear in a prominent position on the search results page, and the viewers using these keywords are often people who are interested in this information. Therefore, keyword ads have Very targeted and purposeful.
Keyword advertising performance is clear
- Once a keyword advertisement is launched, the selection and ranking of keywords directly affects the network ranking and website traffic of the company's popularity, and the effect is relatively rapid and direct. It is not impossible to achieve short-term results.
Low keyword advertising costs
- Pay-per-click advertising is characterized by free display, pay-per-click, keyword selection and advertising budget change at any time, free control.
Keyword advertising with high ROI
- Compared to traditional media such as newspapers, magazines, and televisions, which have tens of thousands of advertising investments, search engine advertising is more economical and has a good return on investment.