What is micromarketing?

micromarketing is a type of marketing strategy that is to do with targeting specific customers in a specialized market. This approach will often be used by many strategies that are used in target marketing in general, in the fact that the trader will take into account specific attributes that distinguish to targeted customer from other types of clients. One key difference is that target or specialized marketing seeks to focus on achieving a specific group of consumers on this market, while micromarketing requires adapting marketing methods to address a particular client.

In micromarketing, the approach requires to get to know needs, likes and dislike very well. This makes it easier to connect consumers with the goods or services offered. This approach is often successful because the client gets the feeling that he is important to the trader, and sees an effort to join in more personal level than on the general.

Small businesses often use a micromarket as a means to zAgain and growing a client base with a defined geographical area. For example, a small chain of grocery grocery stores in three different cities could go with a more common approach to carrying the same products in each store. With access to micromarketing, each shop would carry a basic group of fresh products, but expand it with other products that have particularly interesting for consumers who visit these individual stores.

Another example of micromarketing is found in the real estate industry. The local real estate broker who develops a reputation for working with real estate within a particular price range also understands the needs and wishes of potential buyers who can afford houses in this price range. From there, the real estate agency will look at the individual needs and wishes of a particular client within this larger hour and try to help this client find home,which meets needs and as many wishes, while still focusing on houses that the client can afford.

Of all marketing approaches, micromarketing is perhaps the most personal of all approaches. This strategy is moving above the stricter focus of specialized marketing and goes to an individual consumer within this specialized market and creates a working relationship that is likely to work if other less personal approaches do not reach. While small businesses used this basic technique long before the term has ever been created, many larger companies are now also trying to use this approach to building stronger connections with their clients, which eventually benefit all participants.