What is perception management?

Perception management is a type of strategy aimed at managing the motives, emotions and conclusions of other party through various approaches to changing the perception of past events and projection of future events. This particular type of strategy was used in military operations in an effort to gain benefits over enemies and also found use in the business world among competitors. The aim is to change the perception of the enemy party in a way that provides the manager the advantage that can be successfully used to win the victory or otherwise defeat this enemy party.

There is some difference in views of whether the task of managing perception must remain firmly rooted in using verifiable information presented in a way that is likely to trigger the desired result or whether the strategy allows selection of certain facts when ignoring others or even leaving the space to include data thatare questionable. For those who focus only on the use of verifiable data, the task is to assess all the available information and then determine the best way to introduce these facts that will probably cause the recipients to respond in some way. Here it is sometimes referred to as spinning, there is no emphasis on attempting to insert itself, but instead to point out certain pieces of information and at the same time reduce the importance of others. When this approach is successful.

At other times, the management process involves selective use of available data. In this scenario, some facts are presented completely and briefly, while others are either presented only in the part, they are completely omitted. It makes it easier to create a specific perception that can be sold to consumers, citizens of the country or some opponent, provided the hostile party is not dedicated and does not discover omission.

The

ethics of perception management is also a point of controversy. Proponents of the strategy in any of her foreM notes that this type of tool can be used to achieve greater good, which would not be possible if the perception should be other than the required. Opponents in the field of perception management prefer all relevant data to be presented without prejudice in terms of assignment of priority or value of any part of the data, which allows stakeholders to participate in priority as they consider appropriate. Given that this tool is effective in terms of business competition, addressing consumers and even on the political arena, the management of perception will probably be a viable strategy in many areas of life.