What is promotional marketing?

Promotional marketing is a business strategy and tactics used to conduct consumer interaction with the product. It is one element in a four -part marketing mix that outlines how the product is placed on sale to consumers. This type of marketing is implemented according to a promotional plan that may include advertising, publicity, promotion of sales, direct marketing and personal sales.

Marketing is the key to business success. It represents the way the company has decided to alert the consumer. Large companies tend to strategically make their marketing efforts according to a written marketing plan. This plan will look at how the product, price, promotion and distribution should be combined into the marketing mix to obtain the highest profit and profitability of the product with the most economical allocation. Promotions are divided into above and below the border. All advertising is above the border of activity. Is to considern above the line, because it is the most common type of promotion and treats large groups of consumers in the same way. All other promotional activities are considered under the line because these activities use unconventional methods designed to capture smaller pockets of targeted consumers.

under promotional marketing under the line includes publicity, promotion of sales, personal sales and direct marketing. However, this list is not exhausting. Marketing is able to adapt and born unconventional approaches because innovative people invent new ways to involve consumers. A common feature for promotion under the guidance is a targeted approach to the least functional level.

There are many common examples under line marketing, including product gifts in local supermarkets. The marketing department could sponsor local special events to emphasize the new product launch. Society by tAké could throw a new lot of product to create publicity. Readers of a particular magazine can receive a coupon for a product inside the book.

Promotional marketing is the allocation of the budget of promotional promotional budgets of the marketing department above and below the activities. Each activity must be designed to meet one of the main marketing goals. Promotion must either educate consumers about the product, increase demand or distinguish the product from other products on the market.