What is marketing the approach?

Proximita Marketing is a type of marketing approach that includes a focus on marketing efforts on a specified geographical location. The aim is to adapt advertising to be interesting for consumers who live and work in this area. During marketing, it usually relies on data on the use of wireless devices in this area, allowing you to identify specific consumers' groups and adapt advertising to address one or more of these groups.

The collection of data used in a close -up marketing often involves monitoring the use of wireless devices to connect to the virtual world and perform specific types of activities. These activities may include generating a map for use when traveling to a specific location, buying tickets for an event that takes place in this area, or using technology to find restaurants or other interest points in the city or city. Data is captured and evaluated and then used to generate advertising thatIt focuses on these final uses. Advertising can be in the form of text ads, appear as banner or pop-ups on specific located websites, or even take the form of e-mail advertising if e-mail addresses are captured as part of the process.

In many cases, marketing uses the login login to create a receptive consumer base. With this application, users are given the opportunity to grant permission to accept advertising that focuses on their specific likes and dislike. This approach is generally appreciated by the consumer that the accidental acceptance of unsolicited advertising and tends to increase the chances of truly generating sales. Once the consumer agrees to receive advertising, he may also be given the chance to indicate other interests that are also taken into account when designing and selecting ads for distribution throughout the local areai.

Since the approach marketing concerns the creation of advertising that is relevant to the geographical area, this approach can be particularly useful for local enterprises. In some cases, this approach can help raise consumer awareness of companies and products available in the local area, which caused consumers to support these companies rather than buying similar goods outside the area. Thanks to the relatively low cost of advertising on the Internet, local businesses can often use this option, although there is not much money in the advertising budget. From this point of view, marketing proximity can help stimulate the local economy and help maintain a fair standard of living for more of its inhabitants.