What is public relations?

Public relations (PR) is a way of company, organization or people to improve their reputation. This task is usually performed by professional public relations or PR companies on behalf of their clients. PR usually involves communicating with the media and through the media to present clients in the best possible way. It also often includes cooperative efforts with other people and organizations to create good will within the community and strengthen the client's image.

The picture is important

The business world can be very competitive. Companies usually want to have something that makes them excel from the crowd, something that makes them more attractive and interesting to the public and the media. A favorable image can help increase the sale of the company and negative publicity can damage the company's reputation and reduce sales.

PR department

PR can give consumers and media a better understanding of how Company works. Within the company can be a PR department also called public infoOrmation department or customer relations department. These departments help customers if they have any problems with the company. Usually they try to show companies as best as possible. The PR department could also conduct research to learn how satisfied customers are with the company and its products.

Used tools

There are many tools and methods that can be used by the public contact separation to increase the image of society. The tools that have been used traditionally include news and announcements that are sent to the media, newsletter, which are sent to customers and performances at public events such as commercial performances or conventions. With the Internet expansion, the PR department can now also use tools such as blogs and social media networks to achieve their goals.

provides positivespin

Many people have a PR perception as a way to "spin"Messages and information, which means to portray messages or information in the best possible way for the company. For example, if the company announces release, its PR department could claim that the company reduces its costs and streamlines, so it will be better able to serve its customers and offer lower prices. As long as these things are true, then the PR ward does its work to protect their reputation and image. However, stretching the truth to create a positive rotation may eventually harm to the company if they are exposed to exaggeration or even half -truths.

work in public relations

There are some skills that are useful to people who work in public relations. These include a high level of communication skills, written and verbal. PR person must also be furious in the management of multitasking and time. He could have some form of media background or tepper to understand how the media works. Organizational and planning skills are also important in public relations.

The PR employee must be able to work well under pressure. If necessary, they must have the ability to answer the color of questions from the media and the public. If society gets under an oral attack, it must be over the situation to take control of PR. The PR ward must respond effectively to criticism to protect the reputation of the company.

Employees for public contact usually have a relevant college title, such as a bachelor's degree in communication, journalism or marketing. Competition for jobs in PR is wild. A talented public contact worker could be able to work from a junior account to a director of an account in about five years. The clock can be long and work can be stressful, but for successful PR workers, the reward can be good due to the importance of the company placed their reputation.