What Is Sales Intelligence?

Intelligent marketing is the innovation of new thinking, new ideas, new methods and new tools in the field of contemporary brand marketing by applying the fusion of advanced computers, networks, mobile Internet, and the Internet of Things and other scientific technologies through human creativity, innovation, and creative wisdom. New marketing concept.

Smart marketing

The marketing 1.0 era is centered on product sales. The marketing methods at this stage are more traditional.

At this stage, marketing has been shifted from product-centric to consumer-centric, and the background has been the transfer of market power from the seller to the buyer. The marketing theory has STP (

This stage is mainly moral

Intelligent Marketing (Intelligent Marketing) phase is mainly based on consumers' personalized and fragmented needs at all times to meet the dynamic needs of consumers. It is based on Industry 4.0 (mobile Internet, Internet of Things, big data and cloud computing), flexible production and A new marketing model based on the data supply chain, including consumers in corporate production and marketing links, and achieving comprehensive business integration, such as Uber, Xiaomi, and Kurt Smart / Magic Factory. Intelligent marketing is based on people, network technology as the foundation, creativity as the core, content as the basis, and marketing as the essential purpose of personalized marketing for consumers, achieving the perfect combination of brand and effectiveness, and integrating consumers with experience, scene, perception, and aesthetics Subjective cognition is established on the basis of corporate ecological civilization such as cultural heritage, technological iteration, and commercial interests, and finally integrates contemporary and innovative marketing concepts and technologies of virtual and reality. At this stage, market rights are highly concentrated in the hands of consumers, and the main theories are Industry 4.0 theory, artificial intelligence technology, machine learning, 3E tool theory, and Glocal marketing (global localization) theory.