What Is Service Design?

Service design is an effective planning and organization of the people, infrastructure, communications and materials involved in a service to improve user experience and service quality design activities. Service design is widely used in various service industries with the goal of designing and planning a series of easy-to-use, satisfied, trusted and effective services for customers. Service design can be either tangible or intangible; service design integrates people with others such as communication, environment, behavior, materials, etc., and puts people-oriented concepts throughout.

Service design

simply put,

Service design is a design expertise that helps develop and deliver great services. Service design projects can improve control, satisfaction, loyalty, and efficiency in areas such as environment, communication, and products. Of course you can't forget the person who provided the service. ^[1]

Services are located in every corner of life: restaurants, hotels, public places, shops, banks, insurance companies, cultural institutions, universities, airports, public transportation ... With the development of society, people's consumption expectations continue to increase, making some current Some service facilities and service systems cannot meet the needs of consumers. There is no doubt that people have never paid more attention to the services they receive than they do now. The experience consumers get before, during, and after sale determines the overall quality of a brand and business in the minds of consumers. Consumers can evaluate and compare anything they useproducts and servicesin minutes. In such a world, companies need to take more responsibility than ever for their actions and the products they provide, and pay special attention to the services they deliver.

Therefore, it is necessary to apply design technology in the service field. This can effectively improve the overall image of the brand and the enterprise, so that consumers have greater satisfaction with the service. Through the promotion of brand awareness and overall brand image, more business opportunities and investment cooperation will follow.

On the other hand, service design can help companies improve service efficiency and save costs. From an ecological point of view, service design to service solutions to problems reduces the excessive use of resources and energy in the production of tangible products. Enterprises can better control the content provided by the service and get more returns from it.

Service design is suitable for all industries that provide services. It can be tangible or intangible. It can be a restaurant, a school, an airport, a hospital, public transportation, or a cell phone, TV, and the Internet.

Step 1: Service Discovery Positioning

Step 2: Formation of service plan

Step 3: Explanation of Service Integration

Step 4: Service generation

Step 5: Service Experience Evaluation

Step Six: Service Delivery

Development and Status of Foreign Service Design

year 1994

The main methods of service design are: service path inspection, cultural background survey, diary method, background interview, brainstorming, image assistance, joint creation, prototype inspection, character role analysis, service design blueprint, role play, storyboard, etc.

Design Thinking Mind Presentation