What is a shopping cart?
Leaving a shopping cart is a phrase used online retailers to describe a situation where the customer adds an item to an online shopping cart, but then does not complete the cash register process to buy an item. Estimates differ, but some experts give the level of leaving the shopping cart of up to 60 to 70%. Removing obstacles to purchasing and reducing abandonment is the highest priority for online retailers. The reasons for leaving the shopping cart are as diverse as the customers themselves. Common reasons include wanting to buy later, confusion about additional costs such as transport, and does not want to register before buying.
The price is a common factor in many cases leaving the shopping cart. Online consumers often visit many sites before they decide to complete the purchase. The customer can use a shopping cart to provide an estimate of total purchase costs, tax and transport costs and without the intention of Purchase. Other costs of shipping and handling can be an obstacle in themselves if consumer ROHe decided to buy, but he thinks that additional costs are too high. One recommendation to reduce the extent of leaving the shopping cart is to offer a number of transport options and clean any additional costs in advance.
Confusion about the cash register process is the most common reason for leaving the shopping cart when the customer is ready and willing to buy. Experts recommended that online retailers to simplify this process as much as possible and reduce the total number of steps needed to complete the purchase. Depending on the software, the information that the customer has previously entered may be earmarked if an error occurs in a particular field. Consumers who made repeated errors can be frustrated by re -entering information and can leave this process. There are shopping packages software for baskets that have errors in In-line, and let the customer know when the field is incorrect without cleaning OSTAttaci fields on the page.
Security and privacy can also be serious obstacles to online shopping. Prominent location of security symbols near the buttons to complete the purchase can reduce the speed of leaving the shopping cart, as it can clearly publish the Privacy and Privacy Policy. Another option is to offer a guest's cash register that allows consumers to make a purchase without having to register to the account and have information about storing on a personal profile.
The more confident and safer the customer feels when shopping online, the more likely it is to complete the cash register process. Providing support via telephone contact information or having a customer service representative so that they can immediately answer the questions through the online chat feature, can significantly reduce the Shopping Cart level. Even with clear information and support, the customer does not have to be prepared that day. In this case, it will be able to store the contents of the truckMore likely that the customer will complete the purchase during the future visit of the website. Using e -mail promotional actions to track with customers who have saved items can help convert the stored trolley to a completed purchase and increase sales.