What is advertising on social media?

Social media advertising is an online advertising that provides very targeted advertising based on information provided by members of the Social Media Service. While some advertising on social media was considered a revolution in direct marketing, it also raised many concerns about privacy. These concerns are mostly due to the distribution of membership information obtained by third parties, such as applications and other platforms that are not created by the social media itself. These services first collect basic contact information from a member such as his name, e -mail address or phone number. The service then encourages a member to fill in other Poleds of information that can be purely voluntary, such as age, gender, location, hobbies and interests. The more information the member provides about himself, the easier he is in a specific demographic data aggregation and subsequently targeted advertising on social media.

Once the data is collected from members of a specific social media service, it can be left on a secure server for a period of time depending on the conditions of the service that must be agreed when registering members. The social media service then connects data to a member with a specific demographic group that their sponsors want to focus on products or services. As a result, a member of the social media, who reported "cycling" between his hobbies and "Kansas", because its placement could then see ads that appear on the website of the Kansas bike store. A pair of details provided by a member in his information profile, the less targeted will be ads. For example, if a member indicates that she is a woman, then she can see ads for products or services that attract a wide cross -section of women of different ages, places and ethnicity.

Although some social media members consider advertising for social media to be quite benign, not ifWelcome, increasing the use of social media in the last decade has been worried about the privacy of information. For example, websites, such as Facebook, allow external application developers to create quizzes, games, and other members for members that need to be used in exchange for access information. Given that restrictions and policies surrounding what external developers do with these information are relatively unclear, some fear that they can leave members vulnerable to identity theft, spaming and other illegal or unethical practices.