What is the relationship between brand capital and advertising?

The company uses the company to help individuals and other businesses to identify their products is called the brand capital. Capital and advertising have a relationship because many companies use them to strengthen the first. For example, advertising may include franchise ads or advertisements that are specific to products or stores. These ads help inform the external parties about the company's brands. Capital and advertising also have a connection because companies often use these two items to create an integral bond with the perception of consumer and companies. The brand's extension allows the company to present new products using currently successful channels. For example, brand and advertising allows companies to use current ads to introduce new products. In this respect, current consumers who have loyalty to the company are important to buy new products. Unfortunately, companies can consider it difficult to quantify roMarking brand, because advertising is often a qualitative tool used by companies. For example, poor product quality or customer service in the past can result in poor consumer perception. Advertising helps the company to improve consumer awareness of new products, product quality and improved operations. In principle, the company must increase the brand loyalty through these measures. Compared to brand expansion activities, companies may consider it easier to monitor advertising on consumer -based brands.

Advertising is a common way of companies trying to improve their market share and net profits. In some cases, an indirect relationship may have its own capital and advertising. For example, the company may not intentionally use advertising to strengthen the brand's own capital. Instead, society seeks to increase profits, which may sometimes lead to improvementthe brand capital. The purpose is not to let customers see the number of one company increased profits.

Successful brand loyalty and increased brand capital can lead to advertising expenses. Less advertising is necessary because the company already has its strong consumer base and loyal customers. If this happens, advertising is more of a maintenance process than an activity to generate new customers. In fact, society can achieve strong capital of the brand through the mouth, to which it naturally occurs when the company sells quality goods. The company then increases its profits through lower costs and increased sales from oral advertising.